MAD Agency Daily Editions for August 2022
MAD Agency Daily - Wednesday, Aug. 31, 2022
Optimad Media Acquires Effective Spend And Relaunches As Optimal, Focuses On Performance Marketing
Johnnie Walker, Lilly Singh Push For Female Leadership
In First Broadcast Ads, FreshDirect Goes Straight For The Foodies
Diego Boneta Celebrates 'Real' For California Milk Processor Board
Streaming Subscriber Revenue Projected To Rise 32% By 2024, Slowdown To Follow
Young Shoppers Prefer International D2C Brands Over Marketplace Platforms: Study
Meta Allows Users To Post NFTs On Instagram And Facebook
California Passes Bill Restricting Data Collection From Minors
Retail Brands Are Boosting Their Digital Spending this Year
MAD Agency Daily - Tuesday, Aug. 30, 2022
VMLY&R Ups Pitanguy To Deputy Global Chief Creative Officer
Hillel Revamps Campus Image With 'All Kinds Of Jewish' Campaign
Netflix Ad-Supported Option Could Cost $7 To $9 A Month: Report
Optimera Puts Tenney In Charge Of Product Marketing
How Emotion AI Is Being Used in Marketing
Bigger, Immersive Ads Capture Viewer Attention Longer
To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value
In New Campaign, DoorDash Tells A Single Story
Appeals Court Revives Ad-Tech Company's Antitrust Claims Against Google
MAD Agency Daily - Monday, Aug. 29, 2022
Northern Tool's First National Campaign Solves DIY Challenges
EMC Outdoor Promotes Massey To President
GroupM Warns Of Slowdown By 'Digital Endemic' Advertisers
News, Travel & Politics Lead In Global Ad-Spend Growth During Q2
Listen Up: Twitter Adds Podcasts - Do Audio Ads Come Next?
RollWorks Enhances Its ABM Platform For B2B Brands
NBC Considers Reducing Prime Time By 1 Hour
Google App Lets Marketers Test Experimental A.I. Systems
MAD Agency Daily - Friday, Aug. 26, 2022
Joanna And Chip Gaines Promote Magnolia Home | James Hardie Collection
Tennis Star Rafael Nadal Scores For Santander Bank
Handsome Selects Kim As Chief Strategy Officer
Lionsgate Taps Horizon As Media Agency Of Record, Cites Proprietary Data Platform
In Recession, 'Invest Or Cut Marketing Spend?' Is The Wrong Question
Edmunds Parodies Car Commercials
Aflac Ads Welcome New Animal: The 'Gap Goat'
Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
Microsoft Adds Ads To Outlook Email App
MAD Agency Daily - Thursday, Aug. 25, 2022
Engine Digital Beefs Up Toronto Mission With 2 New Execs
Wrangler Takes A 'Ride' On Its 75th Anniversary
Forecast: Global Ad Spend To Slow To 2.6% In 2023, Linear TV, Social Media To Falter, AVODs Outperform
Amazon Upgrades Ad Partner Status For Select Companies
Havas Names OpenX 'Preferred' Supplier, Cites Path To Net Zero
Many Streaming Viewers Aren't Paying Attention To Ads
Political Advertising: Social Media Loses Ground, While CTV Gains
GroupM Sees eCommerce Slowdown, Says It Will Impact Advertising And Media Spending
Jordan, Thompson Fight Cyber Crime In Amazon Ad
Google Accused Of Sending Unsolicited Ad Emails In Europe
MAD Agency Daily - Wednesday, Aug. 24, 2022
Globant Is 'Reinventing' Business, Via Tech
ARound Teams With Minnesota Twins, Brings Augmented Reality To Target Field
Netflix To Skip Ads In Kids' Programming, New Movies On Ad-Supported Tier
Google Tool Lets Marketers Self-Upgrade Smart Shopping, Local Campaigns To Performance Max
Children's Ad Guidelines Apply In Metaverse, Watchdog Says
Kagan: Ad-Supported Tiers May Cannibalize Netflix, Disney+ Full-Price Subs
Gen Z To Marketers: Ditch The Persona
a16z Invests $56 Million In 'Ready Player Me' Metaverse Avatar Platform
Major Brands Flock To BeReal App
MAD Agency Daily - Tuesday, Aug. 23, 2022
Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027
Naiman Tapped As Tug's Managing Director, Toronto
2022 National TV Movie Spending Down 27% So Far Vs. 2019
Standard Chartered Names Publicis Groupe As Global Creative Agency
Apple's Next Big Move: Serving Up Ads In Apps?
General Motors Selects Majority For Multicultural EV Efforts
Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
Google Launches Dedicated YouTube Podcasts Site
Listen Up: Audible Ads Take Center Stage
MAD Agency Daily - Monday, Aug. 22, 2022
Perez Appointed Dentsu, Chief Creative Officer, Chicago
In First-Ever Brand Ads, Rite Aid Aims For 'Radical Empathy'
'Life Math' Highlights Affinity Plus' Financial Benefits For Gen Z, Millennials
Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
Genesis Launches Emotional Effort For GV80
New Political Parties? Political Ad Money May Tell A Different Story
Starbucks Eliminates COO Position
MAD Agency Daily - Friday, Aug. 19, 2022
VMLY&R Selects Grodberg As Global Chief Strategy Officer
VCCP Handles Global Duties For Old El Paso
The New Recession Playbook: Rethinking What Hardworking Media Really Is
Ad Firms Launch Consumer Behavior Lab
Luna Market Rebrands To Insomnia Labs To Guide Brands Through Metaverse, Web3
Agency Communications Vet Brenton Returns To Agency-Side, Joins IPG Mediabrands
IBM Extends U.S. Open Sponsorship For Five Years
Netflix Taking 'No Frills' Approach To Ad-Supported Tier
Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
Brand Fetterman: Pennsylvania Democrat Is Running A Campaign For The Ages
Dentsu's Carat Retains Vodafone Assignment After Review
MAD Agency Daily - Thursday, Aug. 18, 2022
July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
Study Finds 'Virtual In-Content Ads' Boost TV Campaign Lift
NuFace Launches First Global Ad Campaign
Canva's Latest 'Design' Effort Promotes Teams, New Products
Adtaxi Joins With Onramp Funds To Help Ecommerce Clients
Havas Media Names PubMatic 'Preferred' SSP In NA
Twitter Intros Tracking, Conversion, Optimization Ad Tools
TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
VCCP Raids 72andSunny For Executive Talent, Including Its First NA CEO
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