MAD Agency Daily Editions for September 2022
MAD Agency Daily - Friday, Sept. 16, 2022
Mindshare, GroupM Top New Biz Charts For The First Half Of 2022
Agencies Say Obtaining New Business Is Harder In 2022
Publicis Groupe Taps PMX CEO Raviv For Global Media Post As Other Execs Take On New Roles
Ogilvy Names Vega As Global Creative Lead For Coca-Cola Company
Freestar Selects Kazanski As VP Product
The Most Effective Ads Of The Summer
It's Not Over Yet: AstraZeneca Educates Those At Extra COVID Risk
Periscope Gets The Chance to Make Its Home Town A Tourist Magnet Selects Havas For Creative AOR Duties
MAD Agency Daily - Thursday, Sept. 15, 2022
Publicis Groupe CEO Sadoun To Serve Another Four Years Under Renewed Mandate
NBA 2K23 Players Can 'Answer The Call'
Dentsu Quietly Joins The web3 Club, New Unit Will Develop A 'Sound Market'
Dotted Line Taps Jonathan Goldberg As First ECD
Where Retail Media Went Wrong And How Newer Entrants Can Avoid the Same Pitfalls
Improving The Employee Experience With 'Vision Casting'
Tracy-Locke Appoints Munk Chief Strategy Officer
Cannes Lions Issues Annual Creativity Report
MAD Agency Daily - Wednesday, Sept. 14, 2022
Barkley Acquires Smiths Agency, Enlarges Its Food & Beverage Roster
Lily James Sparkles In Natural Diamonds 'Now And Forever'
SurveyMonkey Taps Actor Esposito For National Brand Campaign
GM First To Use NBCUnified ID Platform For Targeting
IAB Estimates 80% Of Data Will Be Ignored Based On 2023 Legislation
Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
GroupM: Out-of-Home Ad Spending To Top 2019 This Year
Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Pharrell Williams, Edelman Launch New Advocacy Agency
Hanson Dodge Adds New Role Of Tech Account Director
MAD Agency Daily - Tuesday, Sept. 13, 2022
Accenture Song Taps Publicis' Kelly For New Global Head Of Media Role
Camelot Strategic Marketing & Media Helps Small Businesses With Streaming Ads Via Roku
WPP Promotes Blackett To President WPP UK
BBH Names Erica Roberts U.S. Chief Creative Officer
GroupM Taps Merkley's Arnegger As Wavemaker Investment Chief
Horizon's Big Offers Bite-size Training For Startups, Focuses On 'Tangible' Outputs
Why Agencies Should Hire Marketing Freelancers
Will Holidays Humbug? Deloitte Predicts Gains Of 4% To 6%
Supreme Court Urged To Take Up Battle Over Google Lyric Scraping
Katz Radio Ups Ramos To EVP, Multicultural Partnerships
How Sweet It Is: Sterling-Rice Group Wins National Honey Board Account
MAD Agency Daily - Monday, Sept. 12, 2022
Agency New Biz Lags Through First Seven Months, Especially For Creative
Gaming Engine Unity Selects Media.Monks As Global Media AOR
NFL Kicks Off Season With 'Football' Rally
Roblox Developing New, 'Immersive' Ad Formats
Crossmedia Remains Etihad Airways' Global AOR
Radio Vet Sloan Heads Audio Sales For AdLarge
Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting
As A Business Owner, And A Boss, Quiet Quitting Infuriates Me
Queen Elizabeth II's Relationship With Media Technology
Gaming Specialist Liquid + Arcade Expands International Footprint
The Community Taps Maicon For Top Strategy Role
MAD Agency Daily - Friday, Sept. 9, 2022
Havas Media Wins Global Remit For Shoe Marketer Wolverine Worldwide
Agency Veteran Corona Joins Knickerbocker Slap Global As Partner And President
OKX Launches Global Work For Cryptocurrency As Go-To Trading App
Worth Rises, EP+Co Join Forces To Combat Legalized Slavery
Sid Lee Names Gauthier First CEO, Canada
Value Propositions Aren't Just For Customers
'Hostile' Suitor ADV Sets Accelerated Deadline For M&C Saatchi Shareholders To Tender Their Shares
Barkley Wins Red Lobster NA Creative, Strategy Assignments
MAD Agency Daily - Thursday, Sept. 8, 2022
CEO Change At Ogilvy As Bulchandani Succeeds Main
ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It
Da Vinci Demonstrates Versatility Of Samsung Portable Smartphones In Global Campaign
Chapman Named Adam&EveDDB's First Creative Director Of Design
AKQA Taps Marketing, Agency Vet Aragones To Be Its First NA President
Harbour Selects Fourish As CRM Agency
How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Brick Marketing Offers Digital Consulting Service
Ram Truck Focuses On Its Expanding Customer Base
What Packable's Shutdown Means For CPG Brands
WFA Report Addresses The Decline Of Marketing Creativity And What To Do About It
MAD Agency Daily - Wednesday, Sept. 7, 2022
Dentsu International Folds As Part Of 'One Management' Approach, Details To Come
Jennie-O Turkey Creative Deems Protein A Regal Order
Manning Brothers Score With 'Play Football'
Sandy Hook Promise PSA Wins Commercial Emmy
Wunderman Thompson New York Elevates Saeidi To CEO
Want a Better Agency? Be Women-Centric
Wavemaker Taps Havas' Fidellow As U.S. Head Of Content
R3 Begins Benchmarking Brand Performance In Social, Influencer, Search, Ecommerce
Selma Blair, Labrinth Star In New Gap Ads
DDB Swipes McCann Veteran Alex Lubar For New Global President/COO Role
Ad-ID Chief Harold Geller Joins Cross-Screen Data Platform Advocado
E-Cigarette Maker Juul To Pay $438.5 Million Over Marketing To Underage Consumers
MAD Agency Daily - Tuesday, Sept. 6, 2022
WPP Acquires Newcraft To Strengthen Digital Commerce Capabilities
Dentsu Confirms Plans For Yet Another Reorg, Likely To Involve Media Ops
Badger 'Fits' Calia For Fall
Four Seasons Debuts Rebrand, Redefines 'Luxury' To Exceed Guest Expectations
Ad World's Next New Acronym -- 'IIG' -- Sets Standard For Intrinsic Advertising
TV Station Ad Revenues Forecast To Rise 18% To $24.15B In 2022: S&P Kagan
T-Mobile Advertising Doubles Rideshare Business, Expects To Reach 400M Monthly Impressions In 2022
Samsung Disses Apple Again In Latest Spot
Berkshire Hathaway Extends Custom Publishing With Havas, New Mag Targets Southern Cal
Reddit Acquires Spiketrap To Build Ad Business With Focus On Performance
Barkley Named Lead Agency For Salvation Army For Thrift Stores, Adult Rehab Centers
MAD Agency Daily - Friday, Sept. 2, 2022
EmblemHealth Adds OOH Element To 'We Mean Health' Push
Opinionated Hires W+K Vet Brebner To Head Production
'Music And You' Makes Beautiful Back-To-School Music
Tattooed Chef Taps Duncan Channon As Social-Digital AOR
Connected TV Grabs Bigger Share Of Digital Video Ad Spending
Papa Murphy Promotes Return of Triple Pepp Pizza
Retail Media: Advertising's Third Big Wave
Google Expands Investment In Women's Basketball, Collaborates With ESPN
Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports
Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information
Gorbachev's Pizza Hut Ad Resurfaces After His Death
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