MediaPost Agency Daily Editions for April 2023
MediaPost Agency Daily - Friday, April 28, 2023
IPG Reports Organic Decline of 0.2% In The First Quarter
Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
Stagwell Acquires 'Huskies' Agency, Aligns It With Forsman & Boderfors
Agency PMG Integrates Its Platform With OpenAI API
Advertisers Advised To Pursue Meta For Refunds For Delivery, Overspend Glitch
High Noon Tequila Seltzer Preps For Summer 'Sun'
U.S. Ad Index Falls For 9th Consecutive Month In March
22Squared Names Bazarkaya Chief Creative Officer
Ford Partners With Jennifer Hudson For Focus On Accessibility
ANA Wins President's Award For Inclusion
Jason Dille Promoted to Chief Media Officer At Chemistry
MediaPost Agency Daily - Thursday, April 27, 2023
Meeting Expectations, WPP Grew 2.9% In Q1
OMD Named Vans Global Media AOR After Consolidation Review
Lanzi Named NA CEO At Publicis Groupe's Digitas
Cheil Chile's Campaign Exposes Murdered Environmentalists In Latin America
Acast Debuts Audience Segments, Aids Media Buyers With Smaller Budgets
Ad Council Pivots On Approach To Gun Violence Campaigns
Match Group's BLK Dating App Launches "Break the Bank 2.0: Black Tax Giveaway"
MediaPost Agency Daily - Wednesday, April 26, 2023
OKRP Wins Metro By T-Mobile Creative Account
Havas Media Group Restructures Data Team, Taps Edelman's Papandreopoulos
Omnicom Group Licenses Adobe's New Content Supply Chain Solution
Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
Cohen Promoted To ECD At Mother LA
Poise Addresses Women's Health Concern
Sam's Club Adds Retail Media Network Partner Program
Spark Foundry Wins Blue Diamond Growers Media Account
RNC Uses 100%-AI Dystopian Ad To Attack Biden
MediaPost Agency Daily - Tuesday, April 25, 2023
FCB New York Leads Pack Of The One Show Finalists
Stagwell Folds Three Agencies Under The CP+B Banner
Ad Council Appoints Perera Chief Media Officer
James Leads Thirst's North American Expansion As Managing Director
Corona Powers Nature With 'Living Billboard'
305 Worldwide Taps Lorenzo To Lead Creative
Aubrey Plaza And Her Snarky Persona Front Sneaky Pro-Milk Message
System Glitch Causes Significant Facebook Advertising Overspend
IAE Explores Consortium For Greenwashing Prevention
SeeHer Hosts 5th Annual SheFront, Once Again Live And In-Person
MediaPost Agency Daily - Monday, April 24, 2023
Happy Earth Day! Brands Including BMW, Uniqlo Promote Eco-Friendly Efforts
Current Global's Big Plan For Earth Week: Nothing
Hoopla: Kevin Hart, Steph Curry Promote Chase Freedom Card
Pac-Man Devours Wonderful Pistachios
Wasserman Acquires Toronto-based Creative/Experiential Agency Trevor//Peter
Barkley Issues New Purpose Report To Guide Brands
Upfront Commitments Less Flexible Than In Past
Generative AI Most Transformative Technology On Par With The Internet
How U.S. Consumers Really Think About Online Privacy
Is Brian Wieser's Past Prologue For This Year's Upfront?
Report: Marketers Continue To Lag Significantly On Sustainability Front
MediaPost Agency Daily - Friday, April 21, 2023
Fridays For Future Reminds World That 'Earth Is No Toy'
Digitas: We're Taking Our NewFront Private
Mindshare Global CEO Gerhart Among New Ad Council Board Members
Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Digital Lure: Nothing Bundt Cakes Highlights Beauty Of Bundt
Lundberg Farms Quits Earth Day In Ad Campaign
B2B Agency Taps Cheliotis For New Role Of Global Brand Insights Director
The Media Industry Has Trust Issues - It's Time to Solve Them
14 Countries Represented In This Year's 'See It Be It' Program At Cannes
A&G Wins Freight Farms Brand AOR
MediaPost Agency Daily - Thursday, April 20, 2023
The One Club, TikTok Partner On Creative Lab
Beating Expectations, Publicis Groupe Tops 7% Organic Growth In The First Quarter
WPP Acquires 'Sonic Branding' Agency Amp
Canada's PopReach Acquires Agency SCS For Nearly $15 million
Salut! Hardys Wines Names Above+Beyond Creative AOR
Newfront Creator Digitas Is No Longer Part Of It
Cafe Media Rebrands As Raptive, Evolves To Enhance Revenue
Revolt Taps Rapley As It First U.S. Managing Director
Fox To Pay Dominion Unprecedented $787.5M To Settle Defamation Suit
4A's Chair: Client Category Exclusivity Is A 'Dated Concept'
RPE Origin Acquires Email Design Agency LuckyRedPixel
MediaPost Agency Daily - Wednesday, April 19, 2023
Omnicom Grew 5.2% In The First Quarter
Horizon Scores The NFL: Includes All Paid Media, Plus 'Owned Asset Optimization'
Omnicom Culture Shop Sparks & Honey Redefines Its Own
Bushmills Distills Credo: 'Follow No One'
Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
GroupM's Wavemaker Appoints Gittings International Head of Strategy
Jo Muse, 'Father of Multicultural Advertising,' Dies At 72
Milk And Cookies Break: Oreo Finds Its Natural Partner In Carton Barcodes
Kalathara Named Group Creative Director, Innocean USA
Ad Industry Asks Congress To Avoid 'Unreasonable' Restrictions On Data Brokers
IPG, WPP Set Annual Gatherings For Next Month
MediaPost Agency Daily - Tuesday, April 18, 2023
S4 Capital Discloses Sorrell Tumor Treatment
NotCo Wants To Show You What A 48-year-old Cow Looks Like
McCann Worldgroup Taps Brown For New Audience Planning, Strategic Growth Role
Heineken Silver Launches U.S. Campaign, Plugs 'Taste'
Party City Selects 22Squared As Media AOR
Puck Up: NHL Drops Ads For Stanley Cup Playoffs
Mini USA Celebrates Return To Production
MRC Re-Accredits Nielsen's National TV Ratings
Twitter Rolls Out 'Verification For Organizations' Globally - For A Steep Price
WPP Open X Taps Former CP+B CEO Keller To Oversee Creative
Gut Taps Twitter Next Veteran To Be Its First Chief Global Content Officer
MediaPost Agency Daily - Monday, April 17, 2023
Salient Global Agrees To Acquire Agency Candor
Know When To Fold-In
Dentsu Finds Consumer Awareness Of Web3 Growing, Confusion About What It Is
OpenX Names Worswick, VP EMEA-Head Of Global Sustainability
Facet Rebrands, Leads Seismic Shift In Financial Planning
Science Moms Promote Clean Energy
Stagwell Unveils New 'Studio Model' Luxury-Focused Agency
Ram Takes Jab At 'Guinea Pig' Consumers
Stagwell's ARound Adds Another Sports League To Its Roster Of Clients
Mono Wins Power Home Remodeling Branding Assignment
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