MediaPost Agency Daily Editions for April 2023
- MediaPost Agency Daily - Friday, April 28, 2023
- IPG Reports Organic Decline of 0.2% In The First Quarter
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
- Stagwell Acquires 'Huskies' Agency, Aligns It With Forsman & Boderfors
- Agency PMG Integrates Its Platform With OpenAI API
- Advertisers Advised To Pursue Meta For Refunds For Delivery, Overspend Glitch
- High Noon Tequila Seltzer Preps For Summer 'Sun'
- U.S. Ad Index Falls For 9th Consecutive Month In March
- 22Squared Names Bazarkaya Chief Creative Officer
- Ford Partners With Jennifer Hudson For Focus On Accessibility
- ANA Wins President's Award For Inclusion
- Jason Dille Promoted to Chief Media Officer At Chemistry
- MediaPost Agency Daily - Thursday, April 27, 2023
- Meeting Expectations, WPP Grew 2.9% In Q1
- OMD Named Vans Global Media AOR After Consolidation Review
- Lanzi Named NA CEO At Publicis Groupe's Digitas
- Cheil Chile's Campaign Exposes Murdered Environmentalists In Latin America
- Acast Debuts Audience Segments, Aids Media Buyers With Smaller Budgets
- Ad Council Pivots On Approach To Gun Violence Campaigns
- Match Group's BLK Dating App Launches "Break the Bank 2.0: Black Tax Giveaway"
- MediaPost Agency Daily - Wednesday, April 26, 2023
- OKRP Wins Metro By T-Mobile Creative Account
- Havas Media Group Restructures Data Team, Taps Edelman's Papandreopoulos
- Omnicom Group Licenses Adobe's New Content Supply Chain Solution
- Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
- Cohen Promoted To ECD At Mother LA
- Poise Addresses Women's Health Concern
- Sam's Club Adds Retail Media Network Partner Program
- Spark Foundry Wins Blue Diamond Growers Media Account
- RNC Uses 100%-AI Dystopian Ad To Attack Biden
- MediaPost Agency Daily - Tuesday, April 25, 2023
- FCB New York Leads Pack Of The One Show Finalists
- Stagwell Folds Three Agencies Under The CP+B Banner
- Ad Council Appoints Perera Chief Media Officer
- James Leads Thirst's North American Expansion As Managing Director
- Corona Powers Nature With 'Living Billboard'
- 305 Worldwide Taps Lorenzo To Lead Creative
- Aubrey Plaza And Her Snarky Persona Front Sneaky Pro-Milk Message
- System Glitch Causes Significant Facebook Advertising Overspend
- IAE Explores Consortium For Greenwashing Prevention
- SeeHer Hosts 5th Annual SheFront, Once Again Live And In-Person
- MediaPost Agency Daily - Monday, April 24, 2023
- Happy Earth Day! Brands Including BMW, Uniqlo Promote Eco-Friendly Efforts
- Current Global's Big Plan For Earth Week: Nothing
- Hoopla: Kevin Hart, Steph Curry Promote Chase Freedom Card
- Pac-Man Devours Wonderful Pistachios
- Wasserman Acquires Toronto-based Creative/Experiential Agency Trevor//Peter
- Barkley Issues New Purpose Report To Guide Brands
- Upfront Commitments Less Flexible Than In Past
- Generative AI Most Transformative Technology On Par With The Internet
- How U.S. Consumers Really Think About Online Privacy
- Is Brian Wieser's Past Prologue For This Year's Upfront?
- Report: Marketers Continue To Lag Significantly On Sustainability Front
- MediaPost Agency Daily - Friday, April 21, 2023
- Fridays For Future Reminds World That 'Earth Is No Toy'
- Digitas: We're Taking Our NewFront Private
- Mindshare Global CEO Gerhart Among New Ad Council Board Members
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
- Digital Lure: Nothing Bundt Cakes Highlights Beauty Of Bundt
- Lundberg Farms Quits Earth Day In Ad Campaign
- B2B Agency Taps Cheliotis For New Role Of Global Brand Insights Director
- The Media Industry Has Trust Issues - It's Time to Solve Them
- 14 Countries Represented In This Year's 'See It Be It' Program At Cannes
- A&G Wins Freight Farms Brand AOR
- MediaPost Agency Daily - Thursday, April 20, 2023
- The One Club, TikTok Partner On Creative Lab
- Beating Expectations, Publicis Groupe Tops 7% Organic Growth In The First Quarter
- WPP Acquires 'Sonic Branding' Agency Amp
- Canada's PopReach Acquires Agency SCS For Nearly $15 million
- Salut! Hardys Wines Names Above+Beyond Creative AOR
- Newfront Creator Digitas Is No Longer Part Of It
- Cafe Media Rebrands As Raptive, Evolves To Enhance Revenue
- Revolt Taps Rapley As It First U.S. Managing Director
- Fox To Pay Dominion Unprecedented $787.5M To Settle Defamation Suit
- 4A's Chair: Client Category Exclusivity Is A 'Dated Concept'
- RPE Origin Acquires Email Design Agency LuckyRedPixel
- MediaPost Agency Daily - Wednesday, April 19, 2023
- Omnicom Grew 5.2% In The First Quarter
- Horizon Scores The NFL: Includes All Paid Media, Plus 'Owned Asset Optimization'
- Omnicom Culture Shop Sparks & Honey Redefines Its Own
- Bushmills Distills Credo: 'Follow No One'
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
- GroupM's Wavemaker Appoints Gittings International Head of Strategy
- Jo Muse, 'Father of Multicultural Advertising,' Dies At 72
- Milk And Cookies Break: Oreo Finds Its Natural Partner In Carton Barcodes
- Kalathara Named Group Creative Director, Innocean USA
- Ad Industry Asks Congress To Avoid 'Unreasonable' Restrictions On Data Brokers
- IPG, WPP Set Annual Gatherings For Next Month
- MediaPost Agency Daily - Tuesday, April 18, 2023
- S4 Capital Discloses Sorrell Tumor Treatment
- NotCo Wants To Show You What A 48-year-old Cow Looks Like
- McCann Worldgroup Taps Brown For New Audience Planning, Strategic Growth Role
- Heineken Silver Launches U.S. Campaign, Plugs 'Taste'
- Party City Selects 22Squared As Media AOR
- Puck Up: NHL Drops Ads For Stanley Cup Playoffs
- Mini USA Celebrates Return To Production
- MRC Re-Accredits Nielsen's National TV Ratings
- Twitter Rolls Out 'Verification For Organizations' Globally - For A Steep Price
- WPP Open X Taps Former CP+B CEO Keller To Oversee Creative
- Gut Taps Twitter Next Veteran To Be Its First Chief Global Content Officer
- MediaPost Agency Daily - Monday, April 17, 2023
- Salient Global Agrees To Acquire Agency Candor
- Know When To Fold-In
- Dentsu Finds Consumer Awareness Of Web3 Growing, Confusion About What It Is
- OpenX Names Worswick, VP EMEA-Head Of Global Sustainability
- Facet Rebrands, Leads Seismic Shift In Financial Planning
- Science Moms Promote Clean Energy
- Stagwell Unveils New 'Studio Model' Luxury-Focused Agency
- Ram Takes Jab At 'Guinea Pig' Consumers
- Stagwell's ARound Adds Another Sports League To Its Roster Of Clients
- Mono Wins Power Home Remodeling Branding Assignment
