• ONLINE SPIN
    The Harbinger of the Next Big Spurt
    Alright, so maybe I do have a bee in my bonnet. I keep thinking that Internet media prices are too high. The reason? The number of impressions keeps multiplying, so the supply continues to outstrip demand. This makes the effective prices go down, but this isn't the media seller's nightmare some think it is.....
  • ONLINE SPIN
    A Challenge… And The Speed of Advertising.
    Attention dwindles as the world speeds up. ESPN the Magazine recently had a cover story that dealt with the likes of Barry Bonds, Jason Kidd, and Ichiro and how they play their respective games at speeds unlike any of their peers. It’s not that they play smarter or better, but they do play faster. So much faster, the world around them appears to slow down. I think advertising is the same way.
  • ONLINE SPIN
    Explosion of New Content Sites
    Thanks to technology, we could be looking at an explosion of new content sites. What could this do to online media planning five or ten years down the road? It might be wise to think about what the marketplace might look like if a wave of independent publishers suddenly started entering the game en masse.
  • ONLINE SPIN
    Agency Commissions - Another Standard the Web Needs to Adopt
    Why is it, in the face of this overwhelming desire for standards on the part of sites, agencies and advertisers, that the Web is the only major medium where the majority of the sellers do not grant standard 15% agency commission on buys?
  • ONLINE SPIN
    Pop-Unders: Built to Deceive
    I’ll make no bones about it: I hate those indiscriminate pop-up ads. Surfing around various news sites, I find myself seeking out the various extra windows that spawn left and right, clicking them away before they start loading bandwidth-eating graphics.
  • ONLINE SPIN
    Gator, Gator Everywhere!
    The Gator debate is back in the industry news again and has inspired the hottest and heaviest rhetoric in the biz since CBS Marketwatch declared they were no longer going to report on click-through rates. But the real issue with it is not who own the impression or the users's desktop. It's that businesses are too lazy to come up with the obviousl solution.
  • ONLINE SPIN
    The New Mantra of Accountability
    Every few years there comes a new mantra in business. One of the most memorable that comes to mind is “Greed is Good,” spoken so eloquently by one Mr. Gordon Gecko (Michael Douglas’ character in the movie “Wall Street”). This quote seemed to epitomize the 80’s, and was briefly resurrected in the 90’s with the boom of the dot-com economy, but now it would appear that a shift has occurred - we've moved from Greed to Accountability.
  • ONLINE SPIN
    Will The Advertising Arms Race Be Resolved Peacefully?
    I see some interesting parallels between Minority Report's view of advertising in the future and things going on in the Interactive advertising industry today. We seem to have problems with determining appropriate time, place and manner for our ad campaigns. Things like spam, spyware and database-driven ad servers probably shaped Minority Report's take on the evolution of advertising.
  • ONLINE SPIN
    Stock Prices And CPMs: Is There A Relationship?
    Stock prices are in the dumper. We have burned all of the gains made in the Internet run up and then some. Many Internet stocks are in the $1-5 range at best. Interestingly, that’s the same range that CPMs are.
  • ONLINE SPIN
    The Real Issues Behind the Latest Gator Suit
    To me, what's really interesting in this latest round of Gator legal tussles is that no one seems to be asking the right questions with regard to how Gator operates and how the World Wide Web works. To adequately understand what's going on here, we have to ask the right questions.
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