Concepts and models from online media's forebears, namely, traditional media, are finding their way into the de rigueur activities and applications of the online media practitioner. One such concept from the world of traditional media is finally making its way onto the web. It is an idea from broadcast media, called the daypart.

Last week I talked about the resurgence either happening or about to happen in the business. I do expect the summer to be fairly quiet but I am bullish about the fall. My point was that if we are going to ramp up (hopefully a little more slowly this time), we need to put a better infrastructure in place. That started with the signing of Ts & Cs as they are for the good of the business. This week, I will talk about some other infrastructure issues, which should help.

Last summer, Commercial Alert, a consumer advocate group that’s not at all fond of advertising, launched a complaint against search engines that placed pay-for-placement links confusingly among search results.