• ONLINE SPIN
    Capturing Attention & Conveying Emotion In Online Creative
    This week’s statement for debate: The Internet provides a more emotionally impactful form of advertising than Television. Think about it.
  • ONLINE SPIN
    Another Click-Through Debacle?
    In the coming years, we are going to be presented with more opportunities to leverage specificity and accountability. Let’s just not mess it up this time. Let’s not be arrogant and presumptuous about taking over the future of the media business. Instead, let’s learn more about how people consume media and how different audiences relate to one another.
  • ONLINE SPIN
    What's The Sense In Standardization?
    My respected colleague Erwin Ephron published an article last week on his site titled "The Babel Problem." This article talked about the standard of television terminology and why other media should not use this terminology as a default. He goes on to say that each medium should choose the metrics that mean the most to it. As I got deeper into the article, I realized that I agreed completely with Mr. Ephron, yet I felt there was more.
  • ONLINE SPIN
    Ye of Little Faith
    You know, I’m always amazed at just how little thinking and reflecting goes on at the upper echelons of marketing departments throughout this great nation of ours.
  • ONLINE SPIN
    Some Quick Notes on Week's News
    Spam, Gargantuan Banners and the Free Shipping Ad Absurdum. Discuss.
  • ONLINE SPIN
    Defining An Impression (this'll be quick...)
    This past week I was subjected to a few articles debating the merits and negativity associated with pop-ups (again). I was sad to see this issue being retread yet again, but since we’re on the topic of old, tired, ridiculous topics, lets visit one that we let sit for awhile in the hopes that it would be addressed but unfortunately has fallen by the wayside once again.
  • ONLINE SPIN
    Sharing Through the Media
    I was on a Jet Blue flight to Florida when I first learned that NASA had lost contact with the Space Shuttle Columbia. Every seat on the flight had its own television screen and access to DirecTV. I was watching MSNBC when reporters broke the story. Not everyone else was. Are we no longer sharing experiences through the media?
  • ONLINE SPIN
    Upfront Market: What Do We Have To Do To Make It Cross-Media
    The other night at dinner, a fellow media maven asked me if I thought that this was the year that the upfront was going to go cross-media. I started to answer no, for all of the usual reasons: few sellers understand all the media in a deal, there are no agreed upon methods between buyer and seller to set the relative valuations for the various media types, packages like this need to be planned, then bought rather than sold, etc. We got into talking about the barriers, and another reason surfaced.
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