• ONLINE SPIN
    Three More Things Not To Think About
    Last week I presented a short list of things about which one should go to lengths not thinking about during the dog days of summer while the air is hot and heavy and the vacations are never quite long enough. This week I'd like to present faithful readers with three more things you will not need to worry your spreadsheet-addled minds with when escaping the city or soaking up recirculated air.
  • ONLINE SPIN
    The Media Planner Top 3 Pet Peeve List
    A little "vent session" if you will to allow me to express some of my frustrations in the hopes that we could all hear, truly listen, and act upon them so that maybe we all can feel a little better about our daily experiences.
  • ONLINE SPIN
    Mile High Net
    As a media person, I'm constantly challenged with determining the psychographic attributes of target audiences. Luckily, there's one characteristic that most every target has in common -- they travel, for either business or pleasure.
  • ONLINE SPIN
    The Do Not Spam Debate: A Better Argument
    I've got to say, I disagree with Al DiGuido's article last week on Do Not Spam lists and why they're bad. Come on, Al. You're right in that a Do Not Spam registry is a bad idea, but you're arguments against it are pretty weak. Let's take a look at each of those arguments.
  • ONLINE SPIN
    I Went Fishing in Baja and Caught.... Rich Media?
    I had a dream vacation last week, Marlin fishing in the Sea of Cortez off southern Baja, Mexico. I really love the place, especially now that some of those villages have high-speed Internet connections available in cafes for less than $5/hour. Of course, the obvious question is why is this available there - and so inexpensive - when similar service is available only in some of our domestic airports - and scarce in our cities outside of Kinkos.
  • ONLINE SPIN
    Vacation Contemplations
    August is now upon us. Families are leaving for their final vacations, as the kids are soon to head back to school. People who've spent their Junes and Julys working, this month is their last chance to get a week or two away from the grind, away from the City, and away from matters concerning advertising.
  • ONLINE SPIN
    The Buzzwords For 2003's Second Half Are...
    There are two buzzwords that recently appear to be gaining steam and working themselves to the forefront of all presentations and discussions. One I am sure you have heard over and over as of late, the second is still a little more obscure but is starting to gain momentum just the same.
  • ONLINE SPIN
    Online's Piece of the Political Advertising Pie
    I've been talking to a number of business associates, friends and candidates lately about how to best use online marketing to support political candidates.
  • ONLINE SPIN
    Has Advertising Sold Out?
    What the heck happened to advertising? I'm not sure if it's the absolute clutter or that Americans are traveling headfirst into a sound-byte mentality.
  • ONLINE SPIN
    Who Owns the Desktop? The User Does, Stupid!
    Stay Brand-focused from consumers' perspective and you'll fix a lot of problems for both the irate among them AND your clients.
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