There's been a lot of talk lately about the use and success of paid search as a marketing tool. My feelings on this, which I made known three weeks ago, are that anyone can find anything wrong with anything if they just put their minds to it. But whether consumers care or don't care about search listings being paid or sponsored by advertisers doesn't really concern us now.

Whether or not you are using them yet, there is no doubt that the emergence and rapid growth of WiFi networks in the U.S. are going to have a significant impact on the way that consumers utilize the Internet.

Stay Brand-focused for consumers and you'll fix a lot of problems for both the irate among them AND your clients.

Last week Cory Treffiletti talked about the emergence of what appear to be two flighting possibilities for online media: daytime daypart, concomitant with at-work usage; and holiday seasonality. He suggests that these facts might have impact on the effectiveness of the online media and this should inform how it is that budgets are spent online. He's absolutely right.

As we enter into the 3rd Quarter there are a few questions plaguing me and one of the most important that I am trying to answer is what happens next when search inevitably becomes less efficient?

Years ago when I was at K2 Digital, the company's CEO Lynn Fantom taught me about how traditional direct marketers isolated the variables in their DR campaigns to determine which were most critical to success.

The Digital Divide gap is closing. It's evident. So many people have called or written to ask me my take on the Hispanic population online. They want to know is it a market they should tap into?

Of all the many views I've read against the proliferation of cross media ownership that the recent FCC changes could foment, the best resides within the example of Viacom.

We are all familiar with the folkloric image of the grass-roots politician going door to door, asking to speak to the man or the woman of the house, and then delivering a home-spun, front-stoop speech to advocate their candidacy.

When our planning teams develop a media recommendation, there is a list of key elements that need to be considered prior to the final presentation and one of the most important elements is Flighting.