• ONLINE SPIN
    AIM Ideas Gone Viral
    A while back I was moderating a panel of female CEOs. The woman who introduced me top-lined my bio while stumbling upon the term "Viral Marketing" with a grimacing look. I was suddenly a fish out of water. No one knew what the heck she was talking about and why I'd work on anything "viral."
  • ONLINE SPIN
    The Difference Between "The Buy Button" and "The Belly Button"
    By now, most of you have probably done as much reading as I have on the existence of the so-called "Buy Button," as it was boldly termed by Melanie Wells in her very strong cover story for Forbes last week. (In Search of the Buy Button 9/1) It seems as though there is widespread acceptance of its existence now, instead of a widespread discussion regarding whether such a thing may or may not exist.
  • ONLINE SPIN
    On the Edge of Recovery: Job Listings and Parties
    Among the many beats that make up my regular rhythms are the newsletters and discussion boards which I have been away from while away on vacation. Over the last few days, I've been catching up with them, and I must say, I like what I see. And what I see is recovery.
  • ONLINE SPIN
    Hiring Right - A Career vs. A Job
    Have you ever heard the old Army tagline, "It's not just a job, it's an adventure"? This is one of the most well-known taglines ever created, and one that I like to periodically use to raise awareness for what you are doing on a day-to-day basis.
  • ONLINE SPIN
    Industry Challenge - Build Out Audience Size Estimation
    Online advertising is beginning to seriously deliver on one of its original promises - cutting down on advertising waste through the use of advanced targeting. As we learn to target and advertise to the people who are most likely to be interested in our products and services, we bring to the industry a philosophy that is not unlike that of traditional database marketing.
  • ONLINE SPIN
    Going Out on a Limb Here...
    The end of the year is when most people make their predictions. I've decided to stick my neck out with a few choice predictions for the year beginning Monday, September 1. I'm sure I'll be wrong with some of these. But, I'll bet I won't be THAT wrong with most.
  • ONLINE SPIN
    Cartas de Relacion
    Can-cun. It is an artificial city in the Yucutan Penninsula. The word 'can-cun' means "nest of snakes in the Mayan tongue. Some 33 years ago, all that could be found in abundance on the north-eastern most tip of the Yucutan Penninsula, when a group of international investors and a corrupt Mexican government conspired to carve out a stretch of jungle and make it a resort destination. Today I went through a village called Valladolid a few miles from Chechen Itza. There were TWO Internet stations branded with the Yahoo logo.
  • ONLINE SPIN
    Great Expectations - Are They Realistic?
    A few weeks ago I brought up the issue of expectations as one of my pet peeves and I feel that this week we need to focus on it a little bit more.
  • ONLINE SPIN
    The Quick and the Dead
    "When do we need to go live?" is usually among the first questions we ask whenever engaged by a new client for an online campaign. "Yesterday," is almost always the reply.
  • ONLINE SPIN
    Something to Hang our Hat on?
    I don't think you'll disagree, we've all been searching for something to hang our hat on. Have you heard the positive news of predicted eTail success? Last week, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising totaled $1.692 billion in the first three months of 2003. Are you sitting down? This represents the first time we've had an increase quarter to quarter in two consecutive years.
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