ONLINE SPIN
by Cory Treffiletti on Aug 2, 12:00 AM
Mobile advertising brings up many potential questions, from privacy to reachability, for consumers and marketers alike.
ONLINE SPIN
by Seana Mulcahy on Aug 2, 12:00 AM
How do you determine if your brand (or the brand you are working on) is strong? Perhaps it is tracking studies that show trust and loyalty. How does this fare to a customer base or market share? If the group of loyalists is shrinking, is brand strength diluted?