• ONLINE SPIN
    Take Your Message to the Niches
    Jeff Jarvis reported on the Buzzmachine that the $1.2 million fine levied on Fox for a recent airing of a sexually suggestive "Married By America" was brought about because three individuals bothered to write letters to the FCC. Seems a bit excessive, no?
  • ONLINE SPIN
    On the Media - Even Our Media - and the Election
    Now that the gnashing of teeth in New York over the election results seems to have quieted a bit, I thought I'd take a look back at one element of the recent presidential election.
  • ONLINE SPIN
    $9.4 Billion Dollars Can't Be Wrong
    If any of you read the trades, were in attendance at Ad:Tech in New York, or read anything about Ad:Tech this week, you came across this piece of news: total online ad spend for 2004 is shaping up to be some $9.4 billion.
  • ONLINE SPIN
    Life on Demand
    Good morning. Well, we are still abuzz with plenty to do.
  • ONLINE SPIN
    Read This Column and Win a Free iPod?
    Has anyone else noticed that the iPod is now the gift of choice and the biggest incentive on the Internet?
  • ONLINE SPIN
    Online/Offline Shopping: Getting to Why
    I read with interest an article on the results of a study released last week by Yahoo!. The study looked at 1,200 Internet users who read their newspaper offline at least three times a week, comparing their shopping habits.
  • ONLINE SPIN
    Local Search is the Next Big Thing; Here's Why IYPs Hold the Key
    My colleague Ross Fadner reported Thursday from the Kelsey conference at the Hyatt in Jersey City (home of a great view of Lower Manhattan) that while decision makers at almost two-thirds of small- and mid-sized enterprises (SMEs) believe the Internet is a significant advertising medium, a mere one out of seven local advertisers have made media buys in the last year in interactive.
  • ONLINE SPIN
    Snoop-Google
    A couple of weeks ago I downloaded the beta version of Google's new tool. Have you guys seen it?
  • ONLINE SPIN
    The Election As An Example Of Marketing
    I write this article on Sunday without the knowledge of who will have won the election.
  • ONLINE SPIN
    Porn on the Run
    Much has gone on prior to this lovely Monday morning: The Sox winning the World Series, Bin Laden's latest freaky video being aired on the news, Halloween, and a cluttered landscape of political advertising. The only thing I have to say about tomorrow is V-O-T-E. There is no need for me to write about the upcoming election.
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