• ONLINE SPIN
    Forecast Bright for Holiday Shopping
    If you're like me, you probably had a heck of a busy week with business and industry events including Ad:Tech and the MITX Awards show. On the weekends I try and pick up the slack in my personal life.
  • ONLINE SPIN
    On the Media - Even Our Media - and the Election
    Now that the gnashing of teeth in New York over the election results seems to have quieted a bit, I thought I'd take a look back at one element of the recent presidential election.
  • ONLINE SPIN
    $9.4 Billion Dollars Can't Be Wrong
    If any of you read the trades, were in attendance at Ad:Tech in New York, or read anything about Ad:Tech this week, you came across this piece of news: total online ad spend for 2004 is shaping up to be some $9.4 billion.
  • ONLINE SPIN
    Online/Offline Shopping: Getting to Why
    I read with interest an article on the results of a study released last week by Yahoo!. The study looked at 1,200 Internet users who read their newspaper offline at least three times a week, comparing their shopping habits.
  • ONLINE SPIN
    Read This Column and Win a Free iPod?
    Has anyone else noticed that the iPod is now the gift of choice and the biggest incentive on the Internet?
  • ONLINE SPIN
    Life on Demand
    Good morning. Well, we are still abuzz with plenty to do.
  • ONLINE SPIN
    Local Search is the Next Big Thing; Here's Why IYPs Hold the Key
    My colleague Ross Fadner reported Thursday from the Kelsey conference at the Hyatt in Jersey City (home of a great view of Lower Manhattan) that while decision makers at almost two-thirds of small- and mid-sized enterprises (SMEs) believe the Internet is a significant advertising medium, a mere one out of seven local advertisers have made media buys in the last year in interactive.
  • ONLINE SPIN
    Snoop-Google
    A couple of weeks ago I downloaded the beta version of Google's new tool. Have you guys seen it?
  • ONLINE SPIN
    The Election As An Example Of Marketing
    I write this article on Sunday without the knowledge of who will have won the election.
  • ONLINE SPIN
    Open-Ended Affiliate Programs Must Go
    Bob is the type of guy most people would like to strangle if you ever met him face to face. Every few days, Bob lets loose with an automated submission script that spams my blog with ads for anything from casino games to debt consolidation services to mail-order pharmaceuticals. He usually does this on Sunday, when I'm more apt to be watching football with my brother-in-law than paying attention to my blog. Every Monday morning, I run another script to get rid of Bob's spam and ban his IP address.
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