A few years ago, I would join any number of you dear readers at elaborate, loud, boisterous parties that were a hallmark of the Internet boom that became the Internet bubble. I remember one particular party that accompanied a Streaming Media show in San Jose, maybe in 1999. Such was its over-the-top budget, that it made me think I was in Mandalay Bay's Rum Jungle, in Las Vegas. The hosts must have spent $100,000 on it. Can you imagine that?

Over the last couple of years, the online advertising space has been a hotbed of creative development. It seems as though every few weeks there is another "rich media" format that is being touted as the new and improved method for garnering a user's attention and soliciting them for greater attention and engagement.

Behavioral Targeting is a buzzword, and one that is getting lots of airplay recently, but who really understands what behavioral targeting is and why is it such a novel idea?

Over the years, marketers have used scores of techniques to inflate their relevance to predetermined search terms in search engine databases. According to C|Net, last week a B2B marketer got caught, causing it to be delisted from Google and Yahoo! databases altogether.

One of the hardest questions I get asked is, "How do you know when we've saturated our target audience?" Coupled with that, it seems as if there is always a surplus of impressions out there to be had. Media folks (like me) get wide-eyed when our client's spends are increased. Is it a challenge to "own" and audience? Or, is the challenge obtaining an accurate saturation reading from the dusty old crystal ball?

Remember when it was sort of cool that Carrie "Googled" her Russian artist boyfriend on HBO's "Sex and the City" last season? When "to Google" someone meant finding out on the quick who they were or what others had written about them, it was apparent that this brand of Search Engine had piqued the public consciousness in a way that made it clear what Google meant: Finding the right information fast.

As summer approaches and the sun shines later in the day, you can expect to see one of the most cluttered ad environments in recent history, and I'm curious as to how this will affect the interactive industry.

Yes, kids, it's that time of year again. When the dogwoods are in full bloom, the city streets begin to throw off their old scents, and the casual rollerblader and cyclist can be found in great numbers along the Hudson.

Amidst the thousands of "buy my crap" messages you're exposed to everyday, how many of them extend value to you beyond the product message?

Being in the online space, you have to nod your heads when I ask if you think we get slammed for "intrusiveness." To me, the offline world is suffering from microfragmentation of media. It's a sea of clutter from billboards, to taxi tops, to sidewalks, to wireless devices, to coffee cups to urinals. Now there's a new way advertisers have added to the clutter: Sports marketing.