What exactly is experiential marketing?

I've been to a lot of industry events lately. Seems like no matter what the topic is everyone still says fresh dynamic content is key. This got me thinking. For those of you who know me or have been reading me for a while, know I am super passionate about security online. This could range from protecting your online identity to stopping spammers and hackers. I am especially involved in the protection of kids online.

Much has been made recently about community sites and online networking portals and tools. Friendster and LinkedIn come to mind. But, these are just the latest examples in an industry segment that continues to broaden and still has an enormous upside.

The cloistered convent of the digerati has been abuzz this week with the latest epistles regarding political advertising online.

I was recently handed a whole slew of books on marketing and one of these books was entitled "The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes," by Margaret Mark and Carol S. Pearson.

If you use the Web the way millions of consumers do, you've done it more times than you can count.

About 10 years ago, everyone from political leaders to college grads to my Nana, everyone was buzzing about the newly hyped, "Information Super Highway."

In measuring the reach of interactive, does the 80/20 rule really apply to our medium more than we care to admit?

I know how you all keep your figures on the gently undulating pulse of media and marketing. And I know that as members of that rare band of acolytes who regularly bleed themselves on the cutting edge of technology, you know of the latest developments in the online advertising industry.

All right Jason, I give in. Blogs are actually pretty cool.