One of online advertising's attributes that we all know and love is its targetability. We love being able to minimize waste and reach the people most likely to be interested in our product.

Do you think we'll have creative and media icons like those of our beloved traditional world?

Well of course, we are. Every one of us who buys, sells, or otherwise works on the Web makes these rules every day.

I'm not sure if any of you have been reading about it - though during this time of year in a political season, things of this nature are hard to miss - but it looks like the blog has become a front-page topic for being the news behind news.

My old silverware went for $2 to an elderly gentleman who haggled me down from my original price. A neighbor purchased my old Netgear router and a bunch of other obsolete networking junk for $18. The yard sale as a means to get rid of one's old junk is still a more tried-and-true method than eBay in my Long Island neighborhood.

About once a year I write an article that recaps my opinions and suggestions for how sales people can better interact with agencies. Every time I write on this topic, it becomes the most heavily responded-to topic on the message boards (obviously there are a bunch of sales people reading this column and who like to express their opinions).

Greetings. By the time you read this I'll be out with the gang speaking at Internet Advertising World. For those of you who aren't at the conference (gasp) or ran back to check your e-mail, thanks.

I believe it was about a year ago when some online newspapers introduced an innovation that new visitors noticed online. Whenever a new user visited Washingtonpost.com for example, and clicked on a story link, they were taken to a screen that asked their year of birth, their gender, and their ZIP code.

Are you working in an advertising agency, for a publisher, a rep firm, or any other manifestation of a marketing business?

Last week I watched my first episode of "The Apprentice." I know, I know... where was I last year when the original "Apprentice" became a television smash?