• ONLINE SPIN
    Let's Not Miss the Point of Consumer Cookie Deletion
    Web research company InsightExpress announced that while plenty of consumers think that they delete cookies from their computers monthly, perhaps only about a third of those consumers actually succeed in doing so. "The deletion of cookies is greatly exaggerated" read the report, which will be released between the parties at Ad:Tech San Francisco next week. I have to admit, when I initially heard the JupiterResearch numbers, I thought of the Immaculate Conception.
  • ONLINE SPIN
    Online Is No Longer "New Media"
    You heard it here first, kids. Online is no longer new media. That's right. Online is no longer relegated to the role of the red-headed step child. It is no longer among the flowers in the attic, hidden from the neighbors and respected members of the community.
  • ONLINE SPIN
    How Do You Value Creative?
    In the past few months we've seen examples of consumers taking ownership of brands and developing their own creative that features their favorite products. We've seen ads developed for iPod and Volkswagen and it creates a situation where ads are being developed, some with strong production value, at almost no cost. Does this phenomenon devalue the role of the agency in the creative process?
  • ONLINE SPIN
    Atlas: The Sky Isn't Falling on Cookies
    I won't take offense if you call me "Chicken Little." Young-Bean Song, director of analytics at Atlas Solutions, released a white paper to me last week concerning cookie lifespan, a subject near and dear to my heart. In it, he claims "[c]ookie-based reporting and analysis continue to provide reliable metrics to measure and optimize online campaigns."
  • ONLINE SPIN
    Broadband, Bluetooth, and Brands Away From Home
    I'm writing to you while I'm holiday. It is amazing how I am spoiled by the many amenities and conveniences of the United States. I just had to pay to get online and my connection is slooooow. If you are reading this, you are used to life with fat pipes. The fact that broadband technology in the United States is over the 50 percent mark probably makes you breath easier too.
  • ONLINE SPIN
    How Important Is That Call Coming in on Your Cell?
    When I was a boy, my grandmother would frantically cry, "Telephone!" whenever the phone rang in our house. We had a large family, so this little drama took place multiple times every day. I didn't understand why the mere ringing of the phone was such an important thing to grandma until one day, when my mom reminded me that grandma was born in the 19th century. Of course, this put it in perspective. When grandma was growing up, a phone call was a big deal - something important. If she had been born in an age where phone calls …
  • ONLINE SPIN
    Advertising - It's in the Game!
    Apparently, advertising in video games has finally arrived. The story of in-game advertising (or advergaming or gamevertising or whatever we want to call it) has finally broken with the mainstream press. This week The New York Times technology section had a piece about advertising on video game consoles and inside video game environments. It focused primarily on Massive's recent announcement of deals signed with some 10 game publishers, among them Take-Two Interactive and Universal Vivendi Games.
  • ONLINE SPIN
    U2 Teaches the World About Texting
    Do you text message? This past weekend I was lucky enough to see U2 play a sold-out show in San Jose. If you haven't seen U2 in the last few years, you need to do so immediately! The show they put on is one of the best shows I've ever seen and they definitely know how to work a crowd.
  • ONLINE SPIN
    On Joining the Market Conversation
    Advertising in online community environments has always had its share of complex difficulties, not the least of which is a loss of advertiser control. Many advertisers have strict rules about the types of environments they advertise in, and often those rules are reflective of guidelines regarding editorial dos and don'ts. Such rules make it difficult for a media buyer to recommend advertising with an online community, as consumer-generated content can run afoul of editorial guidelines.
  • ONLINE SPIN
    Tech-Fluentials Deserve Your Ad Dollars
    Has anyone ever asked you for advice? Have your families, friends, colleagues, co-workers, etc. asked your opinion in regard to buying a product or service? I'm sure the answer is of course. For me this happens all the time, especially online. In the past few days, I was asked to find local directions by my mother, to look to see which car dealers had a specific truck in its inventory for my friend, where tick medicine for a 60-pound dog could be found the cheapest online, and to look for land in the local area within a specific price range …
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