ONLINE SPIN
by Mark Naples on Dec 9, 1:00 PM
What's generated the most attention in coverage of the annual meeting of the Internet Corporation for Assigned Names and Numbers (ICANN)has been ICANN's consideration of a new domain for porn, the xxx domain. Why ICANN would create a new, separate domain class for porn without somehow restricting the existing sites' availability on .com is beyond me.
ONLINE SPIN
by adam , Shelly Palmer on Dec 8, 12:45 PM
Whether selling a la carte cable channels is a good idea or a bad one is not the issue. For over the next few years, cable channels and the networks that occupy them are going have to evolve their distribution models into branded, random-access playlists of individual shows which, by definition, will be have to be sold a la carte.
ONLINE SPIN
by Cory Treffiletti on Dec 6, 7:23 PM
Have you been paying attention to BitTorrent? BitTorrent is a peer to peer software that is fast becoming the preferred partner of the MPAA (Motion Picture Association of America) and the source for legal downloading of movies online.
ONLINE SPIN
by Tom Hespos on Dec 6, 12:45 PM
When we conform to reach and frequency metrics, we're positioning the interactive medium against television and radio in such a way as to fail to play to our own strengths.
ONLINE SPIN
by Seana Mulcahy on Dec 5, 12:18 PM
Quick, what's the hottest must-have item for the holiday season this year? None other than the Xbox 360. Kudos to Microsoft for a buzzing pre-launch and a smashing launch. Seems like just about everyone is talking about the new Xbox. But does Xbox rock?
ONLINE SPIN
by Mark Naples on Dec 2, 12:07 PM
For whatever reason, probably because there have been so many recent advances in what we call "publishing," opportunities to cite the First Amendment have abounded of late.
ONLINE SPIN
by adam , Shelly Palmer on Dec 1, 12:15 PM
When used as designed, the same attributes that enable you to automatically subscribe to an RSS feed enable you to embed the commands in a Web (or blog) page. This allows you to "sub-publish" someone else's work and make it look, smell and feel like your own. Not exactly what the software designers had in mind.
ONLINE SPIN
by Cory Treffiletti on Nov 30, 12:15 PM
As everyone rushes to find out how to get their content on mobile devices, marketers are scrambling to try and find a way to get advertising integrated--but are we sure this is going to be accepted by the consumer?
ONLINE SPIN
by Tom Hespos on Nov 29, 9:45 AM
The longer you've been with an agency, the more intuitive the new-business process becomes with respect to identifying the good leads and the bad ones. There's one such abyss that seems to be coming up a lot more frequently--one I like to call the NECOC, the Non-Exclusive, Commission-Only Client.
ONLINE SPIN
by Seana Mulcahy on Nov 28, 1:30 PM
The convenience of search engines, comparison shopping, free shipping and click and buy is far better than freezing my butt off in line at a brick and mortar department store in the middle of the night. So what do you think? Will Cyber Monday sales increase this year over last?