You know I've been spending a lot of my time over the last few weeks focusing on the shift towards consumer-centric media delivery and all the news around the major networks starting to make their content available on video-on-demand systems. With the inclusion of NBC and CBS on the bandwagon, this is a very exciting period in media.

Let's face facts. People who don't want to be bothered by annoying advertising formats don't have to be. Whether it's pop-up blockers or DVRs that skip commercials, we've got plenty of ways to get around advertising intrusions into our daily lives.

I think it is safe to say that most of us are gearing up to finish work so we can spend time with our loved ones this week. For anyone representing retailers this is a HUGE week. It's almost Black Friday, folks. In true tradition, I thought I'd give you the outlook on it this year.

Did you see the news this week that a group of major Internet companies announced a plan to form a coalition dedicated to weeding out advertisers who drop spyware on user hard drives? I'm writing about the plan because neither Microsoft nor Google is part of it.

We hear the content industry and rights holders complaining about piracy everyday: file sharing, physical piracy, theft-of-services, derivative works, etc. But has anyone stopped to think about how many times consumers are asked to pay for the same content?

What we're seeing happen with the networks and the cable stations allowing their content to be made available online, is the natural evolution of television, not the death of TV. TV is not going to go away, it simply is allowing itself to morph and take advantage of technology to further engage the consumer.

If there's something more to this notion of "buzz marketing" that what I've already heard, someone needs to spell it out for me. It sounds to me like a recipe for disaster.

More than ever, we need to establish brand trust. How do you do that? Well the first step is to develop brand loyalty. Daryl Travis defines brand loyalty in his book Emotional Branding as, "You learn creating customer loyalty is neither strategic nor tactic; rather, it is the ultimate objective and meaning of brand equity. Brand loyalty is brand equity."

This weird uncle I write about once in a while walked into Ad:Tech--and during the show, I heard a bunch about one of his drinking buddies. The uncle I'm referring to is cookie misinformation, of course, and his weird pal is the suddenly nasty stream of accusations surrounding who among us is a spammer.

Last week we lived in a 1,000-channel universe.That was then. This week we began the transition to a one-channel universe, and we're going to like it much better. The one channel you are going to watch is "your channel," and the other channels will soon cease to matter.