• ONLINE SPIN
    The Super Bowl Of Marketer-Consumer Co-Creation
    Super Bowl XLI will be a milestone. Not for the game or programming, but for commercials sponsored by advertisers, produced by agencies and fueled by consumer participation.
  • ONLINE SPIN
    Cloaked Surfing
    Wall Street Journal reporter David Kesmodel discovered the inconveniences of surfing the Internet as anonymously as possible: longer load times, error pages, and more time spent re-entering logins on registration-driven news sites and shopping sites.
  • ONLINE SPIN
    A Toast To Bob Dylan--And Digital Music
    Now it's Sept. 13 and the world has come full circle, because if you've seen the new iPod commercials you've seen that the one and only Bob Dylan is singing in an iPod commercial.
  • ONLINE SPIN
    Remembering The Day When Internet Was True Human Web
    This Monday, everybody seemed to have a way of reflecting on the 9/11 attacks and how they affect us today. Personally, I prefer to dwell on the positive. To me, that meant looking back at the events of Sept. 11, 2001 and how online communities responded as news of the attacks reverberated throughout the world.
  • ONLINE SPIN
    Still With Salty Tears
    Five years after 9/11, it's still a sea of emotions. So what do we do as a culture on a day like to today? More specifically, what do we do in our industry? Do we advertise or not? If we do advertise today via any media online or offline, do we change our creative and copy? Do we pay tribute or do we treat it like any day?
  • ONLINE SPIN
    Can Social Video Honor Copyright And Compensate The Artist?
    For all the positive attention YouTube brings to consumer-generated video, I'm skeptical of it. First, it's Napster for video; piracy is common and that's not sustainable for any business. Second, it does little to nurture content creators, and seemingly nothing to compensate them or share revenues.
  • ONLINE SPIN
    Audit Bureau Silliness
    In an attempt to "meet the demands of today's diverse media landscape," ABC just released a new report that purports to aggregate a publications' circulation, pass-along, and Web site traffic into a consolidated report. At first blush, it sounds like a good idea. But it's not.
  • ONLINE SPIN
    A Viral Plan--Of Sorts
    I wanted to point out a stat I read this week that had me thinking. According to a study from Jupiter Research, 20 percent of all marketers "plan to use viral marketing" next year.
  • ONLINE SPIN
    Darwin Visits Online Video Business Models
    Last week, I pointed to YouTube as an example of an online video business that could have easily sold out to the man, but didn't. The obvious way to monetize a site full of interesting video clips is to disregard the user experience and begin running pre-roll video ads. But it looks like YouTube wants a sustainable video play here, so they've debuted a model that is more respectful of the user experience.
  • ONLINE SPIN
    Secret To Corporate MySpace Profiles
    There seems to be a rising flood of mainstream, mega-brands entering social networks as participants--increasingly with fake or character profiles. Not only that, many are seeking to catapult their popularity with hybrid sponsorship and promotion models.
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