• ONLINE SPIN
    Want To Buy Against Blog Readers?
    One of the problems I've had with blogs that I've carped about in this space is that, taken as a whole, they don't have nearly enough critical mass to be considered media.
  • ONLINE SPIN
    The Death Of The Producer
    "To us it's a refrigerator, to our grandparents it was technology... you may think of myspace as technology... our users don't," said Shawn Gold, myspace.com's senior vice president-marketing and content....
  • ONLINE SPIN
    Low Barriers To Entry Fuel Citizen Publishing
    The most significant thing to happen to newspaper and magazine publishing since the printing press was the Apple Macintosh. I vividly remember what happened to my high school newspaper when we moved from doing pasteup with Xacto knives to laying out the entire paper in PageMaker after acquiring a few new Macs. It was like an overnight revolution.
  • ONLINE SPIN
    To Attract New Talent, The Industry Needs To Change
    Our industry's doing well, wouldn't you say? So why's it so hard for us to hire? Let's take a look at things objectively for a second....
  • ONLINE SPIN
    To EFile Or Not To EFile?
    Well, it's that time of year again, folks. You've seen the ads for tax' preparing software all over the Net in the past few weeks. Because tax day fell on a Saturday this year, we got a extra cushion. For many, the deadline is tonight.
  • ONLINE SPIN
    Download Any Films Lately?
    There has been so much coverage lately about filmmakers releasing their products on the Web, and how so many households are finally doing what industry types thought would happen before the turn of the millennium--a convergence of the last mile between telephony and television. But, that convergence never really happened, did it?
  • ONLINE SPIN
    Cable Vs. The Unknown
    The annual trade show and conference of the National Cable & Telecommunications Association was held in Atlanta earlier this week. Since this show sits squarely in the middle of media trade show season, there was not much new ground to cover....
  • ONLINE SPIN
    Developing A Brand From The Inside Out
    Let's talk about brands for a minute. For all the excitement over launching a new idea and trying to market it to the masses, let's not lose sight of one simple fact; that a brand is nothing more than the tangible expression of an experience. A brand is not a business unto itself.
  • ONLINE SPIN
    Why Audience Composition Is So Important to Online Ad Campaigns
    A question that seems to come up a lot about online ad campaign recommendations concerns the balance of composition and coverage. To be more precise, clients who often prioritize coverage over composition often wonder why online agencies tend toward the opposite approach.
  • ONLINE SPIN
    Citizen Journalism
    Citizen journalism is also known as participatory journalism. For instance, this weekend I saw video footage of the devastating tornados in Tennessee on the news as well as online. Much of the footage was taken by amateurs--aka, someone with a video camera....
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