You would if you were Claria. And man, are they doing it in style.

Just a few years ago one would have had to spend upwards of a billion dollars to launch a national sports network or national cable channel. Money alone did not guarantee distribution. Gatekeepers were everywhere. But the transition from network to networked TV is ongoing and new business models are emerging.

As television evolves into an IP-based model and all programming becomes available in an on-demand format, with content being made available from multiple locations, what will happen to the brands we know and recognize in the current TV landscape, and what model will emerge in the not-so-distant future?

We're well overdue for the interactive ad industry's equivalent of the Strategic Arms Limitation talks. Ad buying is once again starting to get too cumbersome.

Is it me, or is the hype of online dating sites a thing of the past? We didn't hear all that much about them for a while. Now there are TV spots with Dr. Phil endorsing Match.com--although I haven't seen much promotion online for the site.

For many clients, media planning is taking on a whole new definition. Now many major marketers are planning ways to use their own sites as both buy side and sell side, building out brand-immersive games, informative podcasts, proprietary video and other interactive features designed to capture and continue a one-to-one conversation with their customers.

How would a gigantic fiber-optic connection to the public Internet through a local municipal provider change your world? Is it a good use of your tax dollars? Are people entitled to completely commoditized, almost free, 100 Mbps broadband connections in the same way they are entitled to clean water, police protection, sanitation, sewage? Is the Internet a privilege or a right?

Last week I was exposed to some very strange things on the Internet....

To me, podcasting is an odd bird. I feel that way for a number of reasons, but mainly because it's been successful despite its clunky and not-very-intuitive distribution model that has many potential listeners wondering how to get on board.

Most loyalty programs suck. Don't gasp, they do. The bulk of them don't make people loyal. Well, few have been good. Take Subway's Sub Club cards. Patrons were given a free sub after purchasing eight sandwiches. Sure, it worked well for Subway--so well, the company got rid of the program.