ONLINE SPIN
by Joe Marchese on Apr 8, 1:30 PM
There's an interesting debate raging over the role "influentials" play in spreading trends. On one side is the idea that there are sets of people who exert a significantly greater amount of influence over others, typified by Malcolm Gladwell's "Tipping Point" argument. On the other side is a far more chaotic theory that rejects the concept of "influentials," stating instead that no one person has any more influence over creating a trend than any other person, put forth by Duncan Watts. If you are a marketer, the outcome of this debate should have you sleepless at night. How can you …
ONLINE SPIN
by Seana Mulcahy on Apr 7, 2:15 PM
I must admit, this is always a terrible topic. For those of you reading this you probably think you are among the savviest when it comes to protecting your identity online (or off) as well as knowing about online fraud. You may be right. However, it could happen to you.
ONLINE SPIN
by dave.b , Max Kalehoff on Apr 4, 11:30 AM
Free is the next big thing, according to Chris Anderson, editor of Wired and author of "The Long Tail." In a recent Wired cover story, a preview to his impending book, called "FREE," Anderson says that the Web represents an extension of the media business model to numerous industries.
ONLINE SPIN
by Dave Morgan on Apr 3, 2:31 PM
I've written a number of times about the important role that talent plays in our industry; actually, the most important role that it plays. People in our industry and the companies that they drive may credit technology and algorithms for much of their success -- even putting their technologies and algorithms on a pedestal in glass cases filled with purified air, as if they were displaying the Hope Diamond -- but it is the people that make things happen, not the mathematically driven tools that they created and chose to exploit.
ONLINE SPIN
by Cory Treffiletti on Apr 2, 10:30 AM
Whether you're an economist or not, and whether you want to full believe it or not, the U.S. economy is in a recession .Ad agencies can confirm what's going on by examining their clients and seeing that many of them are reducing their forecasted budgets and/or making their campaigns more accountable to key performance indicators like direct response metrics to rationalize their spend. This last indicator is one that I find interesting, because every experienced person I know in advertising or marketing suggests that the best way to build and maintain a brand is to spend money during an economic …
ONLINE SPIN
by Joe Marchese on Apr 1, 10:15 AM
The question of what becomes of journalism in a new media world is something that has me worried (see: "All The News That's Fit To Monetize.")If, as is currently the case, sensationalism and scooping trump quality and social impact for driving traffic and monetization in new media, what becomes of journalism as we know it? It's a question that we are getting closer and closer to facing, if you consider the record decline in ad revenues stated in the latest newspaper print ad sales report.
ONLINE SPIN
by Seana Mulcahy on Mar 31, 11:00 AM
'm always super-happy when the buzz is something worthwhile. It's even better when I already have a brand affinity. If you haven't heard about Yahoo Buzz then you must have been underwater and news was white noise.
ONLINE SPIN
by dave.b , Max Kalehoff on Mar 28, 1:15 PM
Let's face it. Ad agencies don't get Web 2.0. Nor do they get the so-called "living Web." Not only that, agencies seldom present themselves with any pride. On one hand, you have stale, amateur agency sites that are throwbacks to the late nineties. On the other, you have rich-media, Flash-based clichés - useless caricatures before they even leave the gate. That's partly why my vote for "agency of the year" since 2006 has been a firm nobody.
ONLINE SPIN
by Dave Morgan on Mar 27, 2:46 PM
Yes, another column about ad networks. I know that probably dozens of folks have written or opined on the topic over the last couple of weeks, many reacting to the recent spate of news about networks, from ESPN's announcement to stop working with some networks to Washingtonpost./Newsweek.com's decision to shutter its blog ad network, to the news that Forbes.com has 400 blog affiliates in its new network. All of this against the backdrop of many premium publishers openly questioning whether working with ad networks is undermining their brands and their premium-brand-focused ad sales efforts.
ONLINE SPIN
by Cory Treffiletti on Mar 26, 10:30 AM
Many media planners use ad networks, and rightfully so, as they're a great tool and provide great services -- but after some personal research I conducted over the last couple of weeks, I've concluded that many planners are using them incorrectly.