• ONLINE SPIN
    Activating A Brand On Twitter
    Do you like speaking with humans or inanimate objects? I think most people prefer to speak with humans, and that's especially true when it comes to interacting with companies. In fact, customers get frustrated when companies limit or dehumanize interaction, especially when product or customer service is involved. But what's the right way for a brand to activate itself on Twitter? Specifically, is it better for companies to actively engage on Twitter with a brand profile, or a human profile?
  • ONLINE SPIN
    The Fourth Estate For The Future
    I know, I know. I said that I wasn't going to write about the newspaper industry anymore. But don't worry, I'm not. Today's column is about something much bigger and more important than just the newspaper industry. It is about the watchdog role of media and my concerns about who will fill that role for us in the future, as traditional media companies -- newspapers, local broadcasters and news magazines -- become less and less able to do so.
  • ONLINE SPIN
    The Future of the Music Industry Is Now
    In case you missed it -- and you very well may have missed it, because it happened awfully quickly -- the Web has finally become a legitimate channel for the promotion and distribution of music, and the music industry is finally embracing this fact. Of course, this can be debated, since the Web also pretty much killed the record industry at the very same time.
  • ONLINE SPIN
    Must-Read Manifesto By IAB CEO
    Every so often there are some must-read posts out there. I think if you are in the advertising and marketing industry, Randall Rothenberg's recent post "'A Bigger Idea': A Manifesto on Interactive Advertising Creativity" is one of those.
  • ONLINE SPIN
    Four Meaningful Conversations We Might Have
    On Sundays, I like to peruse the content of the week's conversations and inventory the collection. Such an inventory is just a tally. Our lives and headspace contain a lot. So, as I reflected this Sunday, and looked onward, I asked myself: When it comes to our business, what are some of the most meaningful conversations we can be having right now? There were four themes that presented themselves.
  • ONLINE SPIN
    Cloud Computing Needs To Help People Migrate From Old Devices To New Ones
    David Churbuck, a blogger and marketing exec, said that cloud computing -- aka "the cloud" -- needs to alleviate the "nasty, stupid experience" of migrating from an old PC to a new one. I work on a Mac, not a PC, yet I still agree entirely.
  • ONLINE SPIN
    WWGD: Why Google TV Won't Match Google Search
    I just started reading Jeff Jarvis's book "What Would Google Do?" -- and I love it. He writes about the very successful -- and fundamentally different -- approach that Google takes in running its business relative to virtually every other company in the world. So I'd like to follow his advice and turn the question back on Google. Why? Because as I read the book, it occurred to me that Google has done some things that are not "what Google would do."
  • ONLINE SPIN
    What TV Is Learning From The Internet
    Many people say the 30-second spot is dead, which may very well be true -- but television is far from dead, and it may actually be starting to learn a thing or two from the Internet that will keep it alive and kicking for many years to come!
  • ONLINE SPIN
    The Future Agency Of Record Will Be Social
    There is a quiet battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers' social media efforts. With traditional media for delivering advertising declining in reach and effectiveness, and an even greater call for advertising efficiency in a down economy, becoming a marketer's social media AOR can be a huge win and provide a map to a much-needed new business model and revenue stream for agencies.
  • ONLINE SPIN
    What Motivates Your Business Model?
    In our current environment, I would expect a lot of talk about shifting models. Yet, the urgency varies by situation and quest. As we re-model, are we guided by vision or salvation? Are we actively driving to a real future -- or feverishly re-acting ourselves down the highway to perpetuate a dated model or entrepreneurial dream?
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