• ONLINE SPIN
    Who's Down With OPP?
    I love hearing OPP when comes to social media. Of course I am referring to Other People's Predictions. The more predictions you take the time to listen to, the more informed you are, because in most cases those predictions become self-fulfilling prophecies. That's because with enough support, social media becomes what people want it to be. This can be good or bad, especially when it comes to marketing in social media. Today I thought I'd share a couple of recent OPPs.
  • ONLINE SPIN
    Social Nervous System -- Or Nervous Social System?
    Last week, I was captivated by three flashes of content that sparked the media sphere: Jon Stewart going at it with Jim Cramer, stirring public commentary; Tim Armstrong taking the CEO seat at AOL, bringing on knowing banter in media circles; and a particularly well-put piece by Joshua-Michele Ross on Forbes.com, "The Rise of the Social Nervous System." It was an engaging and interconnected week, with the meme once again buzzing across the board. Ross' article, on what he calls the "hive mind," really hit the mark during a very buzzing week.
  • ONLINE SPIN
    Memorializing Facebook Profiles
    Relationships -- whether physical or in the virtual world -- are the fabric of life, and one inevitable fact in life and relationships is death. So it is natural that as the Internet and social media become more ingrained in people's lives and identities, death and mourning will follow accordingly. We're so early in the evolution of the Internet that death is not something we intuitively associate with the Web, nor is it something we completely understand. But one thing is clear: we all will eventually embrace its presence and impact. I wrote the above passage two years ago. ...
  • ONLINE SPIN
    The Pace Of Technology Innovation Is Accelerating
    I spent the past two days at technology conferences in Southern California. The first was a meeting of the limited partners of an early stage technology-focused venture capital firm. The second was Montgomery & Co.'s Technology Conference. I came away from the meetings very upbeat and optimistic about the future.
  • ONLINE SPIN
    Traditional Brands Are Winning The Race Online
    Remember back in the old days, when we were idealistic about the Web and how it would change our perception of brands forever? I do. I can recall a time when everyone was all high and mighty, talking about how new media was going to be the death of old media and how the old brands were going to fall by the wayside as the new economy brands led the march into the digital future. Boy, did we have it wrong.
  • ONLINE SPIN
    Why Google Will Buy Twitter And Make Billions
    Google has cornered the market on searching the Web for information, and monetizing that behavior. Twitter is introducing the world to a new type of search, and with the perfection of this new type of search will come all the riches of search marketing. This, in my opinion, is what will make Twitter worth billions -- and why Google will (or at least should) buy Twitter.
  • ONLINE SPIN
    The Love/Hate Livelihood Of The Blogosphere
    "Blogosphere outreach" has become more prevalent within the integrated digital marketing mix. The practice itself has gotten traction as the sphere has gained increased legitimacy. With my roots in traditional journalism, but also a passion for advancing integration of digital, I feel mixed about the trend. But even as I will always hold sacred the tenets of original reporting -- tenets now often practiced by bloggers themselves -- I have been delighted to see the sphere evolve significantly from its earliest incarnations. Also, I think that's good news for marketers.
  • ONLINE SPIN
    Optimize Your Personal Brand (If You Want To Exist)
    In a discussion at my office last week, Steve Baker, author of "the Numerati," described a day when there would be services widely available to help people optimize themselves in the new digital world. He underscored there have long been individual optimization services in the analog world.
  • ONLINE SPIN
    Back In The Start-Up World
    It's been almost a year and a half since TACODA was sold to AOL, and just over a year since I left my role as executive vice president of Global Ad Strategy at AOL. It's been a wonderful year -- lots of travel, lots of time with my family, and lots of just plain relaxing after working on two start-ups back to back for the previous 14 years. Well, as you might expect, after having some time on my hands to think and ponder, I started working on a new business idea. It's now time to jump back into the ...
  • ONLINE SPIN
    A Day At The Movies
    The perception of in-cinema is of a static, inflexible, easily overlooked vehicle with minimal reach and a niche audience -- but I would argue that it represents a missed opportunity for a highly impactful, easily measured, supportive campaign that integrates digital in an obvious manner. The reality of in-cinema, and reality is not a mirage, is that movie-goers are a highly attentive, captive audience -- and almost all of them have a mobile platform easily accessible with which they will readily respond to the appropriate messaging.
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