What is the future of the advertising agency model? The crisis that agencies face is coming to a climax, with an advertising industry beset by a global economic recession, combined with a sea change in the way media, and therefore marketing, reaches people. It is with this backdrop that industry executives head to New Orleans to discuss key issues and share ideas at the American Association of Advertising Agencies' Media Conference.
For the past few weeks, I have been thinking about micro-blogging a lot. Interested in how emergent social media gets its legs, I have had Twitter on my mind. Or, I should say, back on my mind. After a brief and un-gratifying trip around the block with the newly popular Big T sometime last year, as a consumer and a marketer -- it lost my attention. In fact, it shot my attention. It agitated and upset me. I dropped it for a while. But, it stayed in the corner of my eye -- a tool of choice for …