ONLINE SPIN
by Kendall Allen on May 16, 4:30 PM
>On article pages, in classrooms and on stages everywhere, you can find plenty of marketing guidance tied to a single letter of the alphabet. Pick your letter. The four Ps; the five Ps; the four or five Cs: pricing, product, place, participation, content, community, consumer, creative and on and on. These lists are constantly reconfigured, renumbered and ordered for emphasis. I'd like to focus on just two. These two are on the list called: "Things We Say We Care About."
ONLINE SPIN
by Kaila Colbin on May 13, 2:30 PM
Won't you join me in raising a glass in congratulations to Tony Bates, Skype's CEO, along with Andreessen Horowitz and Silver Lake, the newly bought company's two major shareholders? While we're at it, I think Ahti Heinla, Priit Kasesalu, and Jaan Tallinn, the original Estonian developers, deserve a hand, as do Niklas Zennstr"m and Janus Friis, who founded Skype as a company in 2003. I am not being facetious or sarcastic. Skype already earned their props back in 2005, when they sold to eBay, and closing a deal the size of the one they've just done with Microsoft is …
ONLINE SPIN
by Dave Morgan on May 12, 5:00 PM
I ran Internet companies during our last two financing "bubbles," the big one in 1999-2000 and the smaller one in 1997. We may very well be in the middle of a bubble of sorts right now, but today's Internet valuation environment is quite different than those two, and Gilt Groupe is by no means a company with a bubblicious valuation. Here is my reasoning:
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by Cory Treffiletti on May 11, 12:00 PM
I was reading an article in Sports Illustrated that reminded me that ABC's "Wide World of Sports" recently celebrated its 50-year anniversary, debuting in 1961 and leading the charge with beautiful sight, sound and motion tied to the emotion in sports. "Wide World of Sports" was revolutionary, and it became the template for how sports are covered on TV -- and eventually, the Web. I remember watching it every week as a kid, being completely engaged in whatever sport was being featured that day.
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by Jason Heller on May 10, 3:00 PM
Agencies take heed. You have developed a proven process, nurtured a staff of experts who are client-service focused and utilize the best technology. Yet the client/agency relationship is suffering. Fear not, because to a great degree your fate rests in your hands. Applying the following three recommendations will dramatically increase your client satisfaction rate this year.
ONLINE SPIN
by Kendall Allen on May 9, 10:30 AM
The first time you experience the "industry panel" during your career, its quality may not strike you one way or another. But, once you've experienced this rite a hundred, thousand or many more times over as participant or attendee, you know how brilliantly or abysmally one of these can go.
ONLINE SPIN
by Kaila Colbin on May 6, 10:00 AM
There's a reason why nobody will steal your idea. It's the reason why it is so hard to get a startup off the ground, and why founders get less sleep than parents with octuplet newborns. It is Colbin's Theory of Reverse Startup Relativity, and it's a question of physics.
ONLINE SPIN
by Dave Morgan on May 5, 4:15 PM
Imagine how home entertainment - and all of media and marketing - will change when we all have one full gigabit-per-second, two-way Internet access in our homes. That's what Netflix CEO and legendary entrepreneur Reed Hastings challenged interviewer Chris Anderson and a few hundred conference-goers to imagine at Wired's "Disruptive by Design" conference in New York earlier this week.
ONLINE SPIN
by Cory Treffiletti on May 4, 3:15 PM
Lots of new technology companies launch in advertising every month. There are DSPs, DMPs, targeting platforms, social platforms, rich media and ad-servers -- almost too many to try and keep up with. To break through the clutter of the marketplace and secure adoption with agencies and brands can be an arduous task (I know, since it's what I do for companies), but there's one very valuable tool in the marketing of a new ad tech company that I can share: your salespeople.
ONLINE SPIN
by Jason Heller on May 3, 12:45 PM
The last decade has been somewhat of a rocky road for the media and creative relationship. While the medium is certainly not the message, when it comes to digital media, the mechanisms of consumer engagement and influence have become the driving force of advertising strategy and investment. As media has become the front line rather than simply the distribution vehicle for creative messaging, creative is going through a renaissance of sorts.