Facebook advertising budgets for consumer brands in recent years often were guided by goals like "become social," "grow presence," and "acquire fans." As 2013 planning cycles approach, brand marketers and media planners must advance to more accountable goals. Such goals should not only embrace established reach-and-frequency planning models, but maximize messaging against the incredible strengths of the Facebook platform, the world's largest social CRM database.

The best part about building a company is the people that you meet along the way. Finding other people who share your sense of purpose makes all the long hours and hard work worthwhile. My favorite people in business fall into at least six categories. They include: