• ONLINE SPIN
    How Buzzfeed Is Transforming The Media Industry
    From my office on 34th Street near Herald Square in Manhattan, I can look uptown and see the world of media as it is today. GroupM, a few blocks away on 7th Avenue, is the world's largest buyer of media from the world's largest sellers. Another agency behemoth, Mediavest, is further uptown at Broadway and 52nd Street. This is where all of the power in advertising -and 90% of advertising budgets-has migrated over the past few decades. Advertising's creative revolution is just a hazy, boozy memory at this point. Even Y&R has moved from its home on Madison Avenue uptown ...
  • ONLINE SPIN
    A Modular Cell Phone Begging To Be Built
    Last week, we had a little discussion, you and I. Remember? We talked about cell phone waste and how unnecessary it is to upgrade your device every six months. And now -- almost as if I were exactly tuned into the zeitgeist -- my Facebook feed is full of people sharing the Phonebloks video. On the off chance you're not one of the seven million people who have watched it in the four days since it's been published, the idea is simple: Instead of throwing away a perfectly good phone because a single component on it isn't working (say, the ...
  • ONLINE SPIN
    Bigger Isn't Always Better -- Or Is It?
    I remember back in the day when a small phone was important. I think it was around the Nokia 3310 or some similar model. You could bounce it like a basketball and it would keep on working. I even had a really cool model that was all chrome and slid open. The buttons were small and texting was a massive pain in the fingers, but the calls were great and the phone was solid. Life was simpler back then. Nowadays the line is blurring between phones and tablets. I've heard the term "phablet" used, and I don't like it. If ...
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    10 Reasons Why Introverts Make Brilliant Marketers
    Several articles on introversion recently found me - serendipity, I suppose. I subscribe to the theory that introversion and extroversion are not binary personality attributes, but a continuum. I lean toward the introverted side, I've been told. Stemming from my own bias and pride, Carl King's "10 Myths About Introverts" really resonates with me. His myths underscore why introverted people are among the most interesting, creative and effective people. Trust me, I know! As a marketer, I must underscore that the unique characteristics of introverts make them especially suited for marketing, where focus, clarity, introspection, trust, authenticity, creativity and meaningful ...
  • ONLINE SPIN
    Don't Just Quit On Me, Millennials
    Millennials, those born after 1980, expect to change jobs at least every three years. That means that every few years - unless you've been fired - you will need to resign. This is especially true in media and advertising, where change is constant and new opportunities come along frequently. Since you may need to resign more than dozen times during your career, it's important to do it right. Here's how:
  • ONLINE SPIN
    An Alternate Proposal To Frequent Phone Upgrades
    You don't need a new phone. I know Bill Hader is telling you that you do. Your fingers are all cut up from the cracked screen, your girlfriend has been sending you crisis messages for a week that your device is intentionally withholding from you, you've peed on it, whatever. The message is clear: Life with a cell phone more than six months old is hell, and you might as well end it all.
  • ONLINE SPIN
    What's In A Logo?
    I'm sure you're all familiar with the phrase, "What's in a name?" Actually, quite a bit. Just ask Google. Or Yahoo. Apparently, there's a lot of merit in branding gobbledygook, inserting r@nd0m punctuation and/or gratuitous use of "oo." By the same token, there's also a lot to be said about a name's (brand) logo. To illustrate this, why not use the same original search engine giants?
  • ONLINE SPIN
    Remember Me? It's Good For You (And For Business)
    This Big-Data era of marketing has created the concept of addressability, which makes data-driven marketing a reality. The Internet has been the most effective addressable medium to date, but it won't stop there. Addressability is the end goal for all media because of two key factors: performance and money.
  • ONLINE SPIN
    Beyond Privacy Exploitation Lies Huge Opportunity For Personal Data Optimization
    Amid growing awareness among consumers about how their personal data is tracked and used by businesses to sell them more stuff, we are entering fertile ground to introduce innovations that help individuals manage their own data to improve their lives. Consumers' experience with their own data should go far beyond preventing companies from using that data for financial gain.
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