For the last five years, advertising has hosted an ever-louder and more-vicious fight: TV versus digital spend. We've seen the weekly declarations that TV is dead and the counter arguments. I'd say this is an argument that shows a distinct lack of imagination about the near future. The digitization of media has unbundled the content from the distribution mechanism. In the new world, all content becomes digital and the Internet becomes the distribution mechanism for everything - one that moves increasingly into the background. The battle between TV and digital is a false argument, between a distribution mechanism that can't …

It was the best of times, it was the worst of times. Technological advancements were destroying jobs right and left -- only for them to be replaced by new ones, with new titles, in new fields. We found ourselves at the risk of societal breakdown at the very moment new opportunities were being created for tens of millions of people. Nobody knew what to make of it.

How do you people do so much shopping on your phone? There are tons of stats out there that speak to the impact of mobile commerce, but it boggles my mind how many people are buying this way. The data tends to range from general shopping stats (I seem to recall a recent stat from somewhere saying 35% all commerce is done on a mobile device, but don't quote me) to other stats like Shopify recently stating more than 50% of its ecommerce traffic comes from mobile devices, with 40% coming from a phone. Is it me? Maybe my eyes …

Jennifer in Paradise: It's a picture that's become iconic in the history of digital imagery. It shows a topless woman with her back to us, sitting in the blue waters of Bora Bora and gazing towards the island of To'opua. But it's not what the picture shows that makes it iconic. It's what happened to the picture after it was taken. Jennifer just happened to be the girlfriend of Photoshop co-creator John Knoll. So, when he was demonstrating what Photoshop could do while pitching it to Adobe in 1988, this was the picture he had handy. As such, Jennifer in …

Pivotal Research's senior research analyst and frequent MediaPost contributor Brian Wieser recently shared a bunch of numbers on the evolution of U.S. screen time from 2008 to the first quarter of 2015. For instance, between 2008 and 2010, live TV viewing increased a tiny bit. But from 2010, the numbers start to go down. They are not falling off a cliff, but they are decreasing every year. And each year it seems the decrease is going a little faster.

GRP. CPM. CPA. DSP. DMP. That is how we talk to each other. That is how we talk to our clients. That is a problem.

Zappos is having a hard time. Over on Pando, Paul Carr -- who readily confesses he himself was burned by Zappos founder and CEO Tony Hsieh -- takes evident delight in detailing the difficulties the organization faces as it attempts to transition to "Holacracy," a self-management structure developed by Brian J. Robertson.

For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the "year of mobile." I'm here to tell you very clearly that the year of mobile has come and gone and most of us didn't even notice it. The fact is, mobile is no longer a stand-alone concept. "Cross-channel" is the new mobile, and companies solely focused on mobile as a vehicle are having a rough time.

I'd like to comment on the Greek debt crisis. But I don't know anything about it. Zip -- or, as they say in Athens, . (I do, however, know how to say zero in Greek, thanks to Google Translate. At least for the next few minutes.) I also happen to know rather a lot right now about the Tour de France, how to wire RV batteries, how to balance pool chemicals, how to write obituaries - and most of the plotlines for the Showtime series "Homeland. "I certainly know more about all those things than the average person. Tomorrow, I'll …

"If you build it, they will come" is an iconic movie sentence from the equally iconic "Field of Dreams." It has been used in many a business presentation, especially in the early days of digital. Initially, digital believers used it to try and convince digital skeptics that all a marketer needed to do was build a website that consumers would then flock to, creating commercial nirvana for said business. Now that we are all a little older and wiser, we use that same sentence to indicate the exact reverse of what we used it for 10 years ago: to explain …