It's easy to forget that the TV industry is in a real pickle. We forget because we are spoiled with content like "House of Cards" (Netflix) or "Bosch" (Amazon), and a multitude of other network and cable shows -- as well as more and more opportunities to consume it all now or later. It seems content creators have never had it so good, and were never as good at their craft, as they are now. But while content is living large, advertising formats still live in the Stone Age.