Marketers at mid-priced retailers and brands will miss a great opportunity to market products to affluent consumers during the holidays if they don't get off their duff and do a … Read the whole story
Advertising on Google and Bing for retailers has become similar to merchandising. Create a paid-search ad that drops the consumer directly on a product-specific … Read the whole story
Mark Zuckerberg took the stage last week at Techcrunch Disrupt to discuss all things Facebook, including the inevitability of a true Facebook search engine. … Read the whole story
LONDON - The retail implications of mobile media go far beyond so-called "m-commerce" -- the instant conversion of a retail purchase via a mobile … Read the whole story
Microsoft's Bing is finally ready to shake off its inferiority complex by taking on the mighty Google in a head to head, "blind" taste … Read the whole story
The Internet might eventually kill traditional broadcast radio, but marketers at neighborhood stores, as well as large companies like Nike and Lexus, now have … Read the whole story
Google has confirmed that it will soon join Mozilla, Microsoft and Apple in adding a do-not-track setting to its browser, Chrome. With the move, … Read the whole story
When it comes to not trusting advertising, text ads of mobile phones and online banners fare poorly. Traditional media -- TV, magazines and radios … Read the whole story
We tend to use the terms preference center and subscription center synonymously, yet in most cases they offer very different values to the consumer … Read the whole story
The 'Mobile As Branding Agency' panel discusses the role of turnkey within mobile Read the whole story