The Google Shopping site could lead consumers to overpay this holiday season, according to a study published by FusionGPS that analyzes several hundred Google Shopping test searches covering hundreds of … Read the whole story
Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. … Read the whole story
I'm currently reading a fascinating paper titled "Evolved Responses to Landscapes" by Gordon Orians and Judith Heerwagen that was written back in 1992. The … Read the whole story
Though beauty is in the eye of the beholder, new research shows that a Web site's "quality" plays a significant role in driving purchase … Read the whole story
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But what really sets it apart? Eclectic thinking The … Read the whole story
Marketers are finding value in Pinterest. But while the social site doesn't provide analytics tools to prove return on investments, a startup called Pinfluencer … Read the whole story
Traditional TV costs per thousand may still be climbing -- but that isn't the case for digital pre-roll video ads, partly due to increased … Read the whole story
Eight out of 10 adults say advertisers shouldn't collect information about children's Web activities, even when the advertisers don't know the children's names, according … Read the whole story