Instacart now offers a Mastercard Credit Card, and announced a partnership with JP Morgan Chase Friday, marking its first co-branded credit card. I'm almost tempted to jump in, but I … Read the whole story
Supporting the shift to first-party data and its partnership with Microsoft, the Roku Core 6 framework provides better first-party data opportunities for advertisers, says … Read the whole story
Microsoft's TV attribution research revealed that online shoppers are more likely to learn about a brand or product through TV ads than by searching … Read the whole story
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWise founder and CTO Stephen Johnston. The technology, which reduces bid requests from … Read the whole story
How can marketers navigate the new TV landscape increasingly dominated by over-the-top programming and streaming? John Bishop, VP business intelligence for Advertiser Perceptions, spoke … Read the whole story
We "hope you will decide that Google's search results must not be subject to left-wing political pressure," 17 Republican attorneys general tell the company. Read the whole story
The methodology is designed to enable more accurate comparisons and measurement of YouTube and linear TV audience reach by eliminating redundant audience data. Read the whole story
Sixty-seven percent of those who had seen a QSR OOH ad and then engaged with the advertised chain made an in-restaurant purchase. Read the whole story
Brands often use the terms "advertising" and "marketing" synonymously, resulting in a myopic view of the mechanisms used to solve a brand's business challenges. Read the whole story
When brands truly embrace audio as a persistent content market strategy, there is an opportunity for making a mark. At this week's MediaPost Pharma … Read the whole story
I've never made a call like that, but based on last week's release of its framework for decarbonizing the media industry, I'm pretty sure … Read the whole story