- Audemars Piguet Launches Global Campaign
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Haute horology brand (that's "expensive watch" for the 99%) Audemars Piguet ...
- Correction: Deutsch iAd For MilkPEP
Online Media Daily, Fern Siegel - Thursday, January 12, 2012
Deutsch New York produced work for a Green Lantern-inspired online augmented-reality challen ...
- Verizon Sets 'Unicast' Rollout, Streams VOD To Web, Mobile Devices
Online Media Daily, Laurie Sullivan - Thursday, January 12, 2012
Verizon Digital Media Services plans to make its video on demand Unica ...
- 'Modern Family's' Vergara Set For New Diet Pepsi Spot
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
"Modern Family" star Sofia Vergara, who attributes part of the success ...
- Ad Industry Workforce Expands 2.8% In U.K.
MediaDailyNews, Joe Mandese - Thursday, January 12, 2012
The U.K. may have been one of the most severely affected ...
- GroupM's Norman: Sight, Sound & Motion Meet Voice, Gesture & Touch
Online Media Daily, Laurie Sullivan - Wednesday, January 11, 2012
What's the next big technology for the advertising industry? It depends ...
- 'Chuck' Actress Strahovski In SoBe Skinsuit
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
PepsiCo's SoBe Lifewater with Coconut Water is getting skin with "Chuck" actre ...
- Titan Wins 5-Year LADOT Contract
MediaDailyNews, Erik Sass - Tuesday, January 10, 2012
Titan has renewed its contract to be the exclusive provider of ...
- Yahoo Enlists Cox For Political Advertising
Online Media Daily, Mark Walsh - Wednesday, January 11, 2012
Yahoo has struck a deal with Cox Digital Solutions to handle politic ...
- iVillage Taps Rodale's Kreckler For Digital Ad Sales
Online Media Daily, Joe Mandese - Tuesday, January 10, 2012
James Kreckler has been named vice president-advertising sales for iVillage, reporting ...
- TidalTV Becomes Videology, Pushes Tech
Online Media Daily, Gavin O'Malley - Tuesday, January 10, 2012
Seeking better market position, online video ad platform TidalTV is rebranding ...
- Former IPG Media Executive Bill Cella Joins Pac-12 Enterprises and Networks
Raw, Steve McClellan - Wednesday, January 11, 2012
Long-time agency and network veteran Bill Cella has joined college football's Pac- ...
- Political Ad Battle Heats Up In S.C.
Around the Net In Media, Phyllis Fine - Tuesday, January 10, 2012
"The next front" in political advertising wars is South Carolina, where vote ...
- Digital To Get Bigger Slice Of Ad Budget Pie
Marketing Daily, Aaron Baar - Monday, January 9, 2012
With more people turning to online and digital sources for their entertainme ...
- 1-800-Dentist Amps Web Optimization Efforts
Marketing Daily, Tanya Gazdik - Monday, January 9, 2012
1-800-Dentist has chosen SiteSpect, Inc, as its multivariate testing and behavioral targeti ...
- Cox Cable Inventory Added To Google TV Ads
MediaDailyNews, David Goetzl - Monday, January 9, 2012
Google's auction-based TV ad market has picked up inventory from cable operat ...
- Nielsen: TV Proliferates, Mobile Ads OK, If Apps Free
MediaDailyNews, Wayne Friedman - Monday, January 9, 2012
The latest Nielsen report says over one-third of U.S. television homes n ...
- TargetSpot Sells In-Car Audio Ads
MediaDailyNews, Erik Sass - Monday, January 9, 2012
More competitors are entering the contest to control drive-time listening and advertisin ...
- Yahoo Ad Display Business Weakens, YouTube Stays Strong
Online Media Daily, Mark Walsh - Monday, January 9, 2012
Revitalizing Yahoo's core display ad business will be one of the ma ...
- Medialets Opens Private Mobile Ad Market, Rich Media Included
Online Media Daily, Mark Walsh - Tuesday, January 10, 2012
Private ad exchanges have proliferated on the traditional Web. Lately, the tre ...
- DoubleBounce Signs Yahoo, AOL To Distribute Branded Shorts
Online Media Daily, Fern Siegel - Monday, January 9, 2012
Digital content company DoubleBounce just signed Yahoo and AOL as clients. T ...
- Digital Video Ads Expected To Hit $5B By 2016
Online Media Daily, Gavin O'Malley - Friday, January 6, 2012
By 2016, domestic digital video ad spending will explode by over 25 ...
- TW's Martin: TV Everywhere Will Be 'Game Changer'
MediaDailyNews, Wayne Friedman - Thursday, January 5, 2012
John Martin, EVP/CFO of Time Warner, called the ad market "mixed" ...
- Report: KitchenAid Delivers TV Ad Of The Year
MediaDailyNews, Steve McClellan - Wednesday, January 4, 2012
In a year that was defined by consumer caution amid a gener ...
- Charter CEO Touts Brand-Building Approach
MediaDailyNews, David Goetzl - Wednesday, January 4, 2012
Charter Communications CEO Mike Lovett said the company's investment in brand-building advertisi ...
- Unruly Adds $25M In Effort To Scale Social Video Campaigns
Online Media Daily, Gavin O'Malley - Wednesday, January 4, 2012
Anxious to scale its social video advertising platform, Unruly just secured ...
- Healthline To Power Ads On Drugs.com
Online Media Daily, Mark Walsh - Thursday, January 5, 2012
Healthline Networks has struck a deal with Drugs.com to exclusively sell target ...
- 'NYT' Raises Newsstand Price, Shores Up Declining Revs
MediaDailyNews, Erik Sass - Tuesday, January 3, 2012
"All the news that's fit to print" got more expensive over t ...
- Post-Conversion Data Generates CreditCards.com Ads High Returns
Online Media Daily, Laurie Sullivan - Tuesday, January 3, 2012
What do paid search marketers do after all the tweaks and t ...
- Report: Microsoft-Nokia Plan $200M Marketing Blitz For New Phones
Raw, Mark Walsh - Wednesday, January 4, 2012
Microsoft and Nokia are preparing to spend a bundle to promote the ...