- Borrell: Local Online Spending To Grow 6%
Online Media Daily, Gavin O'Malley - Thursday, April 30, 2009
Based on its performance thus far, local online advertising will grow ...
- Nielsen Probe Finds People Not Pushing Buttons Properly: The Bigger The Audience, The Bigger The Discrepancy
MediaDailyNews, Joe Mandese - Thursday, April 30, 2009
Nielsen Wednesday began informing advertisers, agencies and television networks that rely ...
- Study: Women Look To Online Peers For Product Reviews
Online Media Daily, Tanya Gazdik - Wednesday, April 29, 2009
Women are connecting like never before with online communities to do the ...
- Green Perceptions and Packaging
Research Brief, Jack Loechner - Thursday, April 30, 2009
According to a survey from Generate Insight, reported by MarketingCharts, the Millenni ...
- Nielsen: Twitter Fails To Retain Users
Around the Net In Online Marketing, Ross Fadner - Wednesday, April 29, 2009
Twitter's phenomenal growth has been well documented, but its month-over-month audience retenti ...
- Edmunds: Ford Will Outperform Imports
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2009
Ford's situation has positives and negatives. "The good news is they a ...
- Consumers Say Practical Technology Will Improve Future
Research Brief, Jack Loechner - Wednesday, April 29, 2009
According to The Harris Poll of 2,355 U.S. adults surveyed online ...
- Shoppers Still Lovin' On Walmart
Marketing Daily, - Monday, April 27, 2009
Wal-Mart Stores continues to be the recession's biggest retail winner. A n ...
- OMG! Teens Slash Clothing Spending
Marketing Daily, Sarah Mahoney - Monday, April 27, 2009
A bigger surprise, however, is that they're actually spending more on sho ...
- Nielsen Begins Measuring Internet Usage In TV Ratings Sample
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2009
Nielsen this week will begin measuring the Internet usage of some membe ...
- Magna: Online Video To Grow 32% In '09
MediaDailyNews, Gavin O'Malley - Monday, April 27, 2009
Despite the economic downturn and its inevitable strains on overall advertising expenditure ...
- Forrester: Social Web To Evolve Due To Portable IDs
Online Media Daily, Gavin O'Malley - Monday, April 27, 2009
Transforming the world of online media and marketing, technologies that enable ...
- More People Worldwide Watch More Channels on More Devices
Research Brief, Jack Loechner - Tuesday, April 28, 2009
According to findings from the Accenture second annual Global Broadcast Consumer Surve ...
- Report: Private-Label Use Tops 97%
Marketing Daily, Sarah Mahoney - Friday, April 24, 2009
"Name-brand and private-label marketers will each need to focus on differentiating the ...
- Study Finds Latinas Ambitious, Nurturing
Marketing Daily, Aaron Baar - Friday, April 24, 2009
To reach these consumers, marketers should "tap into these aspirations,"says Telemundo's Jacqueli ...
- Study: Twitter Users = Information Junkies
Online Media Daily, Gavin O'Malley - Sunday, April 26, 2009
Rather than ego fulfillment or networking, what appears to truly motivate Twitt ...
- Paid Search Down, Click-Through Up
Research Brief, Jack Loechner - Monday, April 27, 2009
According to new research from NetElixir Inc, , the average volume ...
- J.D. Power: Awful Auto Sales Stabilizing
Marketing Daily, Karl Greenberg - Thursday, April 23, 2009
The consultancy predicts sales will increase in the second half in li ...
- Marketers Hustle To Launch 'Econo-Chic' Products
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2009
From a marketing standpoint, as consumer demand shifts to products that a ...
- Survey: Metrics Biggest Integration Obstacle
Marketing Daily, Karlene Lukovitz - Thursday, April 23, 2009
The ANA and the 4A's said that the solutions include becoming bett ...
- AdMob: G1 No. 4 In U.S. Smartphone Traffic
Online Media Daily, Mark Walsh - Thursday, April 23, 2009
In its latest monthly metrics
report, mobile ad network ad netwo ...
- 42 Million Americans Listen to Radio Weekly on Digital Audio Platforms
Research Brief, Jack Loechner - Friday, April 24, 2009
The latest study by Arbitron and Edison Research shows continued growth ...
- Group Takes On 'Enviro Scams'
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
Amy Tennery reports on a new
"Seven Sins of Greenwashing" report- The Recession As Hispanics See It
Engage:Hispanics, Patricia Graham - Thursday, April 23, 2009
Hispanics may be among the last to have their spending habits chan ...
- Top 10 Latino Performers
Marketing Daily, - Thursday, April 23, 2009
These are the "most appealing" Latino performers among U.S. Hispanics ages ...
- Online Strategy Is Key For Hotels, Firm Finds
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2009
"All they have to do is create easy-to-find search ads to purs ...
- Online Merchants Targeting, Tweaking and Testing
Research Brief, Jack Loechner - Thursday, April 23, 2009
According to the e-tailing group's 8th Annual Merchant Survey in the fir ...
- No-Name Brands Continue Their Relentless March
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 22, 2009
House brands now make up 24% of all food and beverages serv ...
- Mobile Sites 30% Slower Than Wired Web Browsing
Online Media Daily, - Wednesday, April 22, 2009
Not exactly a big surprise, but browsing on the mobile Web w ...
- Canadians Embrace Online Video
Online Media Daily, Gavin O'Malley - Tuesday, April 21, 2009
About 21 million Canadians viewed more than 3.1 billion videos online duri ...