Television News Daily Editions for February 2015
Television News Daily - Friday, Feb. 27, 2015
In An Unusual Monologue, Kimmel Blasts Anti-Vaccine Advocates
Stop The Dresses: BuzzFeed Sets Record, No Kittens Involved
Not Good: TV Ad Rev Growth No Longer Beats GDP Growth Rate
Car, Retail Ads Slow Down On Broadcast TV
YouTube's $4 Billion In Revenue Still Doesn't Add Up To Profit: Would TV Networks Stand For This?
Me TV: Narrowcasting To The Age Of Personal Video
Nexstar Broadcasting Ad Revs Flat, But Retrans Fees Rocket
Patent Vending: Collective Eyes Licensing
Inability To Skip Commercials Frustrates VOD Owners
Host Neil Patrick Harris' Oscar Win: $51 Million In Media Exposure
Programmatic TV: An Idiom's Delight
TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
TV Gets Most Ad Spend; Digital Format Grows Fastest; Print Slips More
A Natural? 'Fifty Shades Of Grey' Spoofs Promote Condom Brands
Farmers Excited For Oscar-Winning Ad Star
'Why I Walked Away' Throws A Positive Spin On The Players' Tribune Brand
Tweets Up Movies' Opening Revs
Digital Engagement Index
NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction
NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'
Television News Daily - Thursday, Feb. 26, 2015
Nick Kicks Off Upfront Season With A Big Production Promise
Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys
Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection
Fox Names Marchese President Of Advanced Advertising
The Oscar And The Helix: Changing The Academy's DNA
Media General Merger With LIN Nets Strong Growth
Software From ThePlatform Aims At Ad Blockers
How Digital Video Can Achieve The TV Standard: Verification AND Viewability
ITN Taps Nielsen Catalina Data For Ad Sales
Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
AMC Programs 24% Hike In Ad Revs
Boy Scouts Sweepstakes Site Faulted By Self-Regulatory Group
Clarification: YuMe Study Commissioned, Not Joint, With Nielsen
Correction: NCS AdVantics Datasets
McDonald's Celebrates 60 Years In Germany With Homage Ad To 'The Sunshine Clown'
Mike's Hard Lemonade Launches Animated Spot That Chronicles Company History
Blake Griffin Does More Than Dunk In Brand Jordan Ad
MPs Call For BBC Trust To Be Replaced
Winter World Cup Will Give TV Audience Boost
YouTube Remains Unprofitable
BuzzFeed Launches Cute Or Not, Tinder-like for Cats and Dogs
Adidas Video Tabs 21M Views In A Week
Hank Green's History of YouTube Filled With Insight, A Little Vinegar
Television News Daily - Wednesday, Feb. 25, 2015
Big Heart, Small Ratings: 'Parks and Recreation' Says Good-bye
What Other Popular TV Programs Are Not Fully Monetized?
Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
Programmatic's Fourth 'Right'
New Cable Subscribers Help Balance Increase In Cord Cutters
Political Advertising: More Revenue, Still Some Headaches For TV Stations
TV Everywhere Pushes Long-Form TV Via Digital Sites
Which Way To The War?
Video Metrics: Marketers Favor Views, Conversions, Brand Lift
Cablevision Records 3% Rev Hike, But Subscriber Loss
2015 When Real Cord-Cutting Effects Kick In, Report Says
Major League Gaming Taps OpenX To Sell Programmatically
NEW! Colorado Dept. Of Health Launches First Retail Marijuana Educational Campaign
Cox Taps TubeMogul For Video Ad Sales
EE Launches TV Service With Ad Featuring Kevin Bacon and Googlebox Couple
Oscars Advertisers That Got Biggest Brand Lift On Social
Television News Daily - Tuesday, Feb. 24, 2015
'Last Man On Earth': Can This Post-Apocalyptic Comedy Survive?
Political Advertising: More Revenue, Still Some Headaches For TV Stations
2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital
Oscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement
Big Jump In Authentication, OTT In 2014
NBCU Broadcast Ups Ad Growth, But Cable Revs Hold Steady
Why Jennifer Aniston Sounds Like She's On Helium -- And Marketers (Maybe) Shouldn't Trust Their Media Agencies
Coke Launches Global Campaign To Mark Bottle's 100th
Consumption In Context
Lovin' McDonald's Back To Health
Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic Buys
African-Americans Top Media Users
Century 21 Kicks Off 2015 Efforts Without CMO
'WSJ' Launches First Global Ad Campaign In A Decade
Millennials Streaming Away From Linear Television Causes Broadcaster Concern
Facebook Launches First UK TV Ads
Cox Taps TubeMogul For Video Ad Sales
Television News Daily - Monday, Feb. 23, 2015
Soapbox Derby: Social Causes Ranked High With Oscar Audience
Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
Why Sports Teams Should Move On
Oscar Wasn't As Popular In Social Media Circles This Year
Dead Tweeting The Oscars!
Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
Is There Too Much Good Stuff?
Oscar Night Apple Throws Moviemaking To iPad
Oscar Advertisers Score On Social, Coldwell Banker Rules Facebook
African-Americans Top Media Users
Dish Loses Subscribers, But Ups Revs 5%
CIMM Gears Up For Challenge Of Measuring Kids And Teens
Oscar-Nominated Movie Piracy Costs Millions
Dove Campaigns To Restrain Nasty Tweets Against Women At Oscars
How Video Is Changing Mobile Advertising
Millennials Streaming Away From Linear Television Causes Broadcaster Concern
PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing
This Video That Describes Branding Will Make You Embarrassed You Work in Advertising
Lego Wins The Oscars; NASA Jumps On 'Interstellar' Win
HomeAway Redefines Family Vacations
Digital Engagement Index
NEW! What Would You Do For a Bowl Of KRAFT Mac & Cheese?
Mark Cuban Sizes Up The World
Television News Daily - Friday, Feb. 20, 2015
People Are Passionate About Oscar Hosts, And They'll Let You Know It
In A Panic Over TV Everywhere? Think About Three Years From Now
Nielsen To Launch 'Ratings Stabilization' In 31 Markets
Watching TV Together? Not For Many Viewers
Oscars Stay On-Brand As TV's 'Ladies' Night'
Hallmark Parent Co. Scores 11% Ad Gains In 2014
Yes, YouTube Kids, And Why Not Other App Spinoffs?
Hulu Battles Users About Disclosures To Facebook
Oracle Plays Oracle To Predict Oscar Wins
Dove Wants To Drown Out Body-Bashing For The Oscars
John Green Is No Longer In Love With A Sentence He Wrote
McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Intimate Products Brand Backs Silver Screen, Splits Second-Screen
Media Usage Does Not Always Mean Ad-Reach Opportunity
Movies' Online Buzz Indicative Of Box Office Success
Vice News Launching YouTube "Talk Show"
YouTube For Kids Gets First Reviews
Chevrolet Stays On Top Of Racing With New Daytona 500 Ads
Television News Daily - Thursday, Feb. 19, 2015
'Mad Men' Getting High-Culture Send-Off; Final Episodes Start April 5
Cutting Out The Waste -- And The Middleman
Report: UK Digital Spend Will Go Past All Other Ad Types This Year
Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
YouTube Welcomes Competition From Facebook, Twitter
Rovi Inks Data Deal With A+E Networks
Scripps Networks Tap Gigliotti As CRO
Oh, The Places We'll Go: IAB Ties ROI To Location Data
YouTube Cracking Down On Branded Content Freebies
U.S. Biz Boosts DirecTV Gains
Chelsea Handler Slams E!, Says Netflix Is Like Guy You Want To Be Seen With
Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
'World News Tonight' Gains, But 'NBC Nightly News' Holds Lead
Correcting: Quiznos, Visa Are Turning To Digital In A Big Way
Discovery Ad Revs Dip In U.S., Rise Globally
Clypd Brings Yield Optimization To Programmatic TV
Emerson Aims For STEM Growth
Digital Engagement Index
NEW! Adidias To Athletes: Your Moment Is Now. 'Take It.'
Kleenex Gives Away Tissues To Share With Strangers
Best Brand In A Supporting Advertising Role (This Preview Has Been Approved For All Audiences)
Video Ad Viewability Rises
Television News Daily - Wednesday, Feb. 18, 2015
Thoroughly Modern 'Family': First Look At Next Week's All-Digital Episode
Fox's 'Empire' Rockets To Success
'Native' Marketing On Television Might Look More Like TV Production
Sinclair Broadcast Forecasts Slight Uptick In Revs
Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
'Smart' Doesn't Mean 'Safe' In New ADT Campaign
Rovi Inks Data Deal With A+E Networks
Don't You Feel Powerful? You Just Decided What Amazon Will Green Light
VMM Taps Tremor For Programmatic Video
Hyatt, Rokkan Want Travelers To Go 'All In'
Runners, Are You Faster Than An Amur Tiger?
Defection From TV May Be Faster Than Anticipated
Correcting: Quiznos, Visa Are Turning To Digital In A Big Way
Report: UK Digital Spend Will Go Past All Other Ad Types This Year
Femme Stunt Driver Punks Blind Dates In Her Mustang
Hulu Launches Watchlist To Help Users Manage 'Their' Shows
Television News Daily - Tuesday, Feb. 17, 2015
3 Big Cable Stocks Downgraded
Snippet Of McCartney, Fallon, Taylor Swift, Jamming At 'SNL' After Party
Are Subscription-Based Companies A Threat To Advertising-Supported Platforms?
New 'Odd Couple' Vs. The Old One: Should We Go There Or Not?
"Modern Family" Episode Is One Strictly By The iPhone
Google YouTube Channel For China's Developers Launches As Great Wall Moves Online
Over The Top In The Oval Office
The Unknowns About Google, YouTube Revenue
Havas, NewsCred Strike Global Content Marketing Accord
Publicis Groupe In Talks To Acquire Press Agency Relaxnews
Derek Jeter's New Site And AOL Are Now Teammates
TV Programmatic: More than Real-Time Bidding
Hampton Hotel Ads Use Music To Reach Leisure Travelers
Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
Swedish Surfer Braves Baltic Sea
Battered And Broken, A Restored 1957 Land Rover Wins Four Mens' Hearts
Television News Daily - Monday, Feb. 16, 2015
Grownups In 'The Slap' Deserved A Slap In The Face Too
TV Upfront Spend Shifts, Cable Grows Steadily
Cable Industry Lobbyist Confirms Likely To Sue Over New Broadband Rules
Adidas Launches New Campaign, Jordan Joins All-Star Weekend Fray
Jamie Foxx, Kevin Plank Present Under Armour Global Campaign
Fiji Water Launches Its First Television Campaign
Viewability: No One Else Has It, Either
'The Elevator Scene' Helps Reinvent The Audi Brand
NBA Fans, Players Get Carded By Panini, Modell's, MTA
« Previous Entries