Television News Daily Editions for February 2015
- Television News Daily - Friday, Feb. 27, 2015
- Stop The Dresses: BuzzFeed Sets Record, No Kittens Involved
- In An Unusual Monologue, Kimmel Blasts Anti-Vaccine Advocates
- Not Good: TV Ad Rev Growth No Longer Beats GDP Growth Rate
- Car, Retail Ads Slow Down On Broadcast TV
- YouTube's $4 Billion In Revenue Still Doesn't Add Up To Profit: Would TV Networks Stand For This?
- Nexstar Broadcasting Ad Revs Flat, But Retrans Fees Rocket
- Me TV: Narrowcasting To The Age Of Personal Video
- Inability To Skip Commercials Frustrates VOD Owners
- Patent Vending: Collective Eyes Licensing
- Host Neil Patrick Harris' Oscar Win: $51 Million In Media Exposure
- Programmatic TV: An Idiom's Delight
- TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
- TV Gets Most Ad Spend; Digital Format Grows Fastest; Print Slips More
- Farmers Excited For Oscar-Winning Ad Star
- A Natural? 'Fifty Shades Of Grey' Spoofs Promote Condom Brands
- 'Why I Walked Away' Throws A Positive Spin On The Players' Tribune Brand
- Tweets Up Movies' Opening Revs
- Digital Engagement Index
- NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction
- NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'
- Television News Daily - Thursday, Feb. 26, 2015
- Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys
- Nick Kicks Off Upfront Season With A Big Production Promise
- Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection
- Fox Names Marchese President Of Advanced Advertising
- The Oscar And The Helix: Changing The Academy's DNA
- Media General Merger With LIN Nets Strong Growth
- Software From ThePlatform Aims At Ad Blockers
- How Digital Video Can Achieve The TV Standard: Verification AND Viewability
- ITN Taps Nielsen Catalina Data For Ad Sales
- Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
- AMC Programs 24% Hike In Ad Revs
- Boy Scouts Sweepstakes Site Faulted By Self-Regulatory Group
- Clarification: YuMe Study Commissioned, Not Joint, With Nielsen
- Correction: NCS AdVantics Datasets
- McDonald's Celebrates 60 Years In Germany With Homage Ad To 'The Sunshine Clown'
- Mike's Hard Lemonade Launches Animated Spot That Chronicles Company History
- Blake Griffin Does More Than Dunk In Brand Jordan Ad
- MPs Call For BBC Trust To Be Replaced
- Winter World Cup Will Give TV Audience Boost
- Hank Green's History of YouTube Filled With Insight, A Little Vinegar
- YouTube Remains Unprofitable
- BuzzFeed Launches Cute Or Not, Tinder-like for Cats and Dogs
- Adidas Video Tabs 21M Views In A Week
- Television News Daily - Wednesday, Feb. 25, 2015
- Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
- Big Heart, Small Ratings: 'Parks and Recreation' Says Good-bye
- What Other Popular TV Programs Are Not Fully Monetized?
- AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
- Programmatic's Fourth 'Right'
- New Cable Subscribers Help Balance Increase In Cord Cutters
- Political Advertising: More Revenue, Still Some Headaches For TV Stations
- TV Everywhere Pushes Long-Form TV Via Digital Sites
- Which Way To The War?
- Cablevision Records 3% Rev Hike, But Subscriber Loss
- Video Metrics: Marketers Favor Views, Conversions, Brand Lift
- 2015 When Real Cord-Cutting Effects Kick In, Report Says
- Major League Gaming Taps OpenX To Sell Programmatically
- NEW! Colorado Dept. Of Health Launches First Retail Marijuana Educational Campaign
- Cox Taps TubeMogul For Video Ad Sales
- EE Launches TV Service With Ad Featuring Kevin Bacon and Googlebox Couple
- Oscars Advertisers That Got Biggest Brand Lift On Social
- Television News Daily - Tuesday, Feb. 24, 2015
- 2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital
- 'Last Man On Earth': Can This Post-Apocalyptic Comedy Survive?
- Political Advertising: More Revenue, Still Some Headaches For TV Stations
- Oscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement
- Big Jump In Authentication, OTT In 2014
- NBCU Broadcast Ups Ad Growth, But Cable Revs Hold Steady
- Why Jennifer Aniston Sounds Like She's On Helium -- And Marketers (Maybe) Shouldn't Trust Their Media Agencies
- Coke Launches Global Campaign To Mark Bottle's 100th
- Consumption In Context
- Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic Buys
- Lovin' McDonald's Back To Health
- African-Americans Top Media Users
- Century 21 Kicks Off 2015 Efforts Without CMO
- 'WSJ' Launches First Global Ad Campaign In A Decade
- Millennials Streaming Away From Linear Television Causes Broadcaster Concern
- Facebook Launches First UK TV Ads
- Cox Taps TubeMogul For Video Ad Sales
- Television News Daily - Monday, Feb. 23, 2015
- Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
- Why Sports Teams Should Move On
- Soapbox Derby: Social Causes Ranked High With Oscar Audience
- Oscar Wasn't As Popular In Social Media Circles This Year
- Dead Tweeting The Oscars!
- Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
- Is There Too Much Good Stuff?
- Oscar Advertisers Score On Social, Coldwell Banker Rules Facebook
- Oscar Night Apple Throws Moviemaking To iPad
- Dish Loses Subscribers, But Ups Revs 5%
- African-Americans Top Media Users
- Oscar-Nominated Movie Piracy Costs Millions
- CIMM Gears Up For Challenge Of Measuring Kids And Teens
- Dove Campaigns To Restrain Nasty Tweets Against Women At Oscars
- How Video Is Changing Mobile Advertising
- Millennials Streaming Away From Linear Television Causes Broadcaster Concern
- PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing
- This Video That Describes Branding Will Make You Embarrassed You Work in Advertising
- Lego Wins The Oscars; NASA Jumps On 'Interstellar' Win
- HomeAway Redefines Family Vacations
- Digital Engagement Index
- NEW! What Would You Do For a Bowl Of KRAFT Mac & Cheese?
- Mark Cuban Sizes Up The World
- Television News Daily - Friday, Feb. 20, 2015
- Nielsen To Launch 'Ratings Stabilization' In 31 Markets
- People Are Passionate About Oscar Hosts, And They'll Let You Know It
- In A Panic Over TV Everywhere? Think About Three Years From Now
- Watching TV Together? Not For Many Viewers
- Oscars Stay On-Brand As TV's 'Ladies' Night'
- Hallmark Parent Co. Scores 11% Ad Gains In 2014
- Yes, YouTube Kids, And Why Not Other App Spinoffs?
- Hulu Battles Users About Disclosures To Facebook
- Oracle Plays Oracle To Predict Oscar Wins
- Dove Wants To Drown Out Body-Bashing For The Oscars
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
- John Green Is No Longer In Love With A Sentence He Wrote
- Intimate Products Brand Backs Silver Screen, Splits Second-Screen
- Media Usage Does Not Always Mean Ad-Reach Opportunity
- Movies' Online Buzz Indicative Of Box Office Success
- Vice News Launching YouTube "Talk Show"
- YouTube For Kids Gets First Reviews
- Chevrolet Stays On Top Of Racing With New Daytona 500 Ads
- Television News Daily - Thursday, Feb. 19, 2015
- Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
- Cutting Out The Waste -- And The Middleman
- Report: UK Digital Spend Will Go Past All Other Ad Types This Year
- 'Mad Men' Getting High-Culture Send-Off; Final Episodes Start April 5
- Rovi Inks Data Deal With A+E Networks
- Scripps Networks Tap Gigliotti As CRO
- YouTube Welcomes Competition From Facebook, Twitter
- U.S. Biz Boosts DirecTV Gains
- Oh, The Places We'll Go: IAB Ties ROI To Location Data
- YouTube Cracking Down On Branded Content Freebies
- 'World News Tonight' Gains, But 'NBC Nightly News' Holds Lead
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
- Chelsea Handler Slams E!, Says Netflix Is Like Guy You Want To Be Seen With
- Correcting: Quiznos, Visa Are Turning To Digital In A Big Way
- Discovery Ad Revs Dip In U.S., Rise Globally
- Clypd Brings Yield Optimization To Programmatic TV
- Emerson Aims For STEM Growth
- Digital Engagement Index
- NEW! Adidias To Athletes: Your Moment Is Now. 'Take It.'
- Kleenex Gives Away Tissues To Share With Strangers
- Best Brand In A Supporting Advertising Role (This Preview Has Been Approved For All Audiences)
- Video Ad Viewability Rises
- Television News Daily - Wednesday, Feb. 18, 2015
- Thoroughly Modern 'Family': First Look At Next Week's All-Digital Episode
- Fox's 'Empire' Rockets To Success
- 'Native' Marketing On Television Might Look More Like TV Production
- Sinclair Broadcast Forecasts Slight Uptick In Revs
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
- 'Smart' Doesn't Mean 'Safe' In New ADT Campaign
- Rovi Inks Data Deal With A+E Networks
- VMM Taps Tremor For Programmatic Video
- Don't You Feel Powerful? You Just Decided What Amazon Will Green Light
- Hyatt, Rokkan Want Travelers To Go 'All In'
- Runners, Are You Faster Than An Amur Tiger?
- Defection From TV May Be Faster Than Anticipated
- Hulu Launches Watchlist To Help Users Manage 'Their' Shows
- Correcting: Quiznos, Visa Are Turning To Digital In A Big Way
- Report: UK Digital Spend Will Go Past All Other Ad Types This Year
- Femme Stunt Driver Punks Blind Dates In Her Mustang
- Television News Daily - Tuesday, Feb. 17, 2015
- Snippet Of McCartney, Fallon, Taylor Swift, Jamming At 'SNL' After Party
- 3 Big Cable Stocks Downgraded
- New 'Odd Couple' Vs. The Old One: Should We Go There Or Not?
- Are Subscription-Based Companies A Threat To Advertising-Supported Platforms?
- Google YouTube Channel For China's Developers Launches As Great Wall Moves Online
- "Modern Family" Episode Is One Strictly By The iPhone
- The Unknowns About Google, YouTube Revenue
- Havas, NewsCred Strike Global Content Marketing Accord
- Over The Top In The Oval Office
- Publicis Groupe In Talks To Acquire Press Agency Relaxnews
- Derek Jeter's New Site And AOL Are Now Teammates
- TV Programmatic: More than Real-Time Bidding
- Hampton Hotel Ads Use Music To Reach Leisure Travelers
- Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
- Swedish Surfer Braves Baltic Sea
- Battered And Broken, A Restored 1957 Land Rover Wins Four Mens' Hearts
- Television News Daily - Monday, Feb. 16, 2015
- Grownups In 'The Slap' Deserved A Slap In The Face Too
- TV Upfront Spend Shifts, Cable Grows Steadily
- Cable Industry Lobbyist Confirms Likely To Sue Over New Broadband Rules
- Adidas Launches New Campaign, Jordan Joins All-Star Weekend Fray
- Jamie Foxx, Kevin Plank Present Under Armour Global Campaign
- Fiji Water Launches Its First Television Campaign
- Viewability: No One Else Has It, Either
- 'The Elevator Scene' Helps Reinvent The Audi Brand
- NBA Fans, Players Get Carded By Panini, Modell's, MTA
