Television News Daily Editions for March 2015
Television News Daily - Tuesday, March 31, 2015
NBC Cable Nets Prance Into Upfront Season With New Shows
Charter Communications Snaps Up Bright House Networks For $10B
NBCU In Apple's New TV Service: A Testy But Workable Marriage?
SMG Launches Addressable TV Measurement Tool
The Sports Marketer's Guide To Monetizing And Protecting Athletic Imagery
FTC's McSweeny Reminds Advertisers To Disclose Paid Endorsements
Lessons From The Savviest Facebook Senators
Michelle Phan's New Icon Plans A Worldwide Splash
Comcast Invests $4B In New Company Led By Michael Angelakis
Hoops And Spooks Dominate Cable Weekend
Sovrn Introduces New Video Ad Units To Balloon Programmatic Supply
Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
AT&T, Coke Zero Seeing Tourney Benefits
Mountain Dew Launches Its First Global Campaign, Reviving 'Do the Dew'
Smartphone User Presses Claim That Android IDs Can Identify Users
NEW! Cox Business WiFi Forces Doctor To Wait For Patient
NEW! Sword Play Meets Foreplay In Wilkinson Sword Video
Attention Narcissists: No Selfie Sticks Allowed At Coachella, Lolapalooza
Television News Daily - Monday, March 30, 2015
Fox Looks To 'Weird Loners' To Lift Tuesday Comedy Ratings
TV Upfront Forecast To Be Weak
In A Drag Race With Netflix, HBO Steps On The Gas
ZO Cuts Its 2015 Global Ad Spending Forecast
Sunday, Bloody Sunday
For Programmatic TV Buying, Small Can Be An Advantage
Whipclip Lets Users Share Clips from TV Shows, Legally
OTT Viewers Click Off With Great Frequency
Why Isn't YouTube Getting More TV Dollars?
Clypd Adds TiVo Data To Programmatic TV Platform
Going Beyond Broadcast: Build Better Experiences For Connected Sports Fans
Meredith Taps Martin As Chief Strategy Officer
A Young Investor Explains Why YouTube Will Be Just Fine
Up Periscope, Down Vessel: Mobile Video Growing Pains
CBSN Now Available On Android Devices
IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
IAB Issues An Addendum To Tackle Mobile Video Advertising Specs
UK To Be First Country Where Half Of Advertising Is Digital
Video Ad Platform Innovid Raises $10M In New Round
AT&T, Coke Zero Seeing Tourney Benefits
Cause Marketing In An Integrated And Digital World
What The Wha? What Is Apple TV Anyway?
Before You Go Meerkating/Periscoping...
Television News Daily - Friday, March 27, 2015
From Morbid Obesity To A Bearded Lady: The Weird World Of TLC
Sinclair Broadcast Debuts Digital Ventures
The 'Mad Men' Set-Up: How Will We Deal?
Upcoming Conference: The Monsters Of A Rapidly Changing Media Landscape
Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
Expensive Cable Sports Networks At Breaking Point?
FCC Head: Open Internet Rules Advance Interests Of Millions Of Web Users
TV Binge Viewing Is The New Normal Among Hispanic Consumers
UK To Be First Country Where Half Of Advertising Is Digital
TV Everywhere Makes Gains, iPad Viewing Most Popular
Comcast Critics Blast 'See-You-In-Court Attitude'
HBO To Air Daily Newscast From Vice
Channel 4 Launches All 4 On Monday With O2 Priority Access
Hispanic Coalition Demands More Hispanics On TV Political Shows
Google Fiber Ads Vs. Facebook Audiences
Facebook Signs WWE Deal, 'Trending' Posts From WrestleMania
Facebook's New Video Platform Boon For Content Marketers
Martha Stewart Raps For Arm & Hammer
BBC Uses Facebook To Skirt Repression
OK Go Gets Creative For Red Star Macalline
NEW! Benjamin Moore Throws Food On Wall To Prove Paint's Durability
A Practical Definition Of Programmatic TV
Television News Daily - Thursday, March 26, 2015
FX's 'Louie,' 'The Comedians' Are TV's New Gold Standard Of Comedy
Comcast's Merger With Time Warner In Limbo Until Middle Of Year
Why You May Want To Hook Up, Advertising-Wise, With Jerry Springer Instead Of Don Draper
ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Viacom To Launch Spike TV Channel With Breaking Bad Next Month
Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
TV Binge Viewing Is The New Normal Among Hispanic Consumers
A La Carte Cable Programming Would Carry Fat Price Tag
Facebook Taking YouTube Head On
Why Will Ferrell's Spring Training Stunt Was A Grand Slam For Baseball
Setting The Table For Cross-Screen Video Integration
For Cord-Cutters Prime Time Is, Well, Prime Time
Conviva Study Shows One Out Of Three Will Ditch Bad Video Stream
Facebook Tests Immersive Video Newsfeed
Prime-Time Viewer Race Tightens
Mad Men's Jon Hamm Just Completed 30 Days of Alcohol Rehab
Twitter Relaunches Periscope, Video Complements Service
Dr. Pepper, Telemundo Dare Viewers In New Campaign
WWE Salutes 'Hero In All Of Us'
NEW! Miller Lite Anthem Wants You To Be You
Expedia Urges Travelers To Visit New Places... Alone
Television News Daily - Wednesday, March 25, 2015
Famous People In Peril! O'Reilly Says 'Destroying' Celebs Is Popular U.S. 'Sport'
Netflix, Amazon, Hulu Are Becoming The Establishment
More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
ESPN Planning To Roll Out A DMP
Not This March: Money For College Basketball Players Still A Jump Ball
New OTT TV Gets Pricier
Facebook Wants To Co-Produce Video With Media Firms
Corden Scores Solid In 'Late Late Show' Debut
'Mad Men': Remembering The Good Old Days
U.S. Broadband Speeds Show Increase
Buying TV Based On Data Leads To A 'Difficult Conversation' At Board Level
Lessons To Take Away From Success Of 'Empire'
Amobee Adds Real-Time TV Data To Mobile Ad Exchange
YouTube Sees Future In Live-Streaming Esports
AOL Lets Roku Users Get 'Connected' First
Is Autoplay The Way All Video Advertising Is Going?
Montgomery: TV Will Remain A 'Powerhouse' Media For Years To Come
Tim Armstrong's Grades For Agencies: A- For Talking The Talk; B- For Execution
Videology Joins FreeWheel 'FourFronts' Marketplace
Virool Rolls Out New Video Ad Unit
Friendly's Launches 'Come Get Happy' TV Campaign
Taco Bell Employs Au Courant Rebel Spirit Theme For Latest Breakfast Ads
Angie's List Pushes Angie Aside In New Campaign
Benjamin Moore Paints More Than Mere Colors
Television News Daily - Tuesday, March 24, 2015
Corden Enters Late-Night Fray With Stellar Bits, Flat Interviews
NFL Airs Net-Only Game To Test TV Platform
Consumer Comments: What's Their Real Worth -- And Effect?
The Weather Channel Names Jaye CMO
Pay-TV Revenue On Downswing; OTT Rising Up
Twitter Tests Auto-Play Video Ads
Facebook In Talks To Host News Content
With Content Marketing, Find The Right YouTube Star, And Trust The Story
Vessel Debuts: Putting A Price On Short Videos
Research Is The Industry's One-Armed Paper-Hanger
Future 'Iconic Moments' Coming To A Tablet Near You
A-10, 160over90 Got 'Next' With March Madness
4As To Issue POV Paper On Programmatic
Google To Bring Targeted Ads To TV
Looks Like TiVo Has A New Logo
Jason Kilar Launches Video Startup Vessel
Viacom Said To Be Close To Acquiring Funny Or Die
NFL Selling Streaming Rights To Game
Television News Daily - Monday, March 23, 2015
First Impressions: I Just Watched The First New Episode Of 'Mad Men'
Google Fiber TV Ad Trials Test Real-Time Data
Know Your Sports Spokespeople -- And Exact Target Audience
Rentrak Fails MRC Audit, TV Ratings Accreditation Withheld
Programmatic TV Gets More 'Real-Time'
Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
Two-Headed Goat: The Podcast
'Hero' Campaign' Promotes WWE Shows Across NBCU TV
Why Viacom Took A 'Big Brother' Three-Year Extension For GBP120m
Ad Council Campaign Embraces Diversity Through Love
NCAA Basketball Tourney Delivers For CBS
MSG Co. Taps Otterman As CMO
BK Deploying Emoji Keyboard, Ad Barrage As It Adds Chicken Fries To Permanent Menu
Mike Donahue, Departing The 4As, Gets Standing Ovation At Transformation Show
BBVA Compass Launches Campaign For NBA American Express Card
Gun Shop PSA Shows Customers Guns Used In Murders; Hidden Camera Shows React
Video Broadcasting App Meerkat Raises $12M
Live Streaming Service YouNow Finds Audience
Television News Daily - Friday, March 20, 2015
Changes Mulled At MSNBC As Audience Yawns, Then Disappears
Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
Looking For A Curator Or TV News Managing Editor? It's All Here
Conde Nast Entertainment Taps Rapt For Interactive Video
Inevitable Impact Of TV-Derived Business Outcomes On This Year's Upfront
SMG's Global Expansion Plans For Audience Research Platform
Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters
Air France's Safety Presentation Does Little On The Safety Front
Cable One Can't Shake NebuAd Privacy Case
Nike Posts Strong Quarter; Ups Digital Ad Spending
NEW! Canadians Can Add Their Face To Samuel de Champlain's To Promote TV Series
HBO, Showtime, Sony Want An Out On Data Caps
How About Proof That Your Advertising Worked?
Television News Daily - Thursday, March 19, 2015
Letterman's Farewell Is Fast Approaching, But Where's The Excitement?
'Drunk Exec Barfs At Bergdorf's': Is That You, Don Draper?
Yahoo Integrates Programmatic Video Ad Buying, Targeting Across BrightRoll
Ritani Taps AOL For Programmatic TV
What's The Future Value Of Ad-Supported TV Platforms?
TV Networks May Face Musical-Chair Future
Twitter Unveils Changes To Vine, Enhances Speed And Access
C3 Or C7: Does It Really Matter?
Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
Sundays Drive Video Commerce, Videos Drive Sales
ZenithOptimedia Sees Blue With New Network
Big Events Cause Slight Uptick In 2014 Ad Spend
Marketing Madness: An Outsider's View Inside March Madness Advertising
Boomers Continue To Influence Marketplace
For Discovery Founder Hendricks, A New Curious Turn To Streaming Video
Time Shifting Has Become The Default
Mondelez Becomes Official Snacks Brand Of Major League Soccer
Acura Drives Memes With NCAA Tourney Sponsorship
New York Times Likes the AppleTV Idea
State Farm Debuts 'Disappearing Agents'
Bathing Your Baby In Johnson's Gives Her #SoMuchMore
L'Oreal Spotlights Dalmatians For Skin Cancer Push
GOP's Net Neutrality Bill Won't Gain Democratic Support Without Changes
Sony's Vue Is REALLY Intended As A Cable Alternative
Why Some Of The New Disruptors Aren't Quite Baked
New Pricing Model Could Drive User Attention For Multiscreen Online Video
Television News Daily - Wednesday, March 18, 2015
Got Lost On The Way To Your Favorite Shows?
Empower Partners With Scripps, Adds Local TV To Programmatic Repertoire
Reality Show About Seven Dwarfs Proves Anything Is Possible On TV
TV Delivers Reach And Immediacy; Digital More Measurable And Targetable
Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
A Video Format That Lets You Layer More Info All Around It
Funny Or Die Taps Multipop For Interactive Ads
Basketball Stars Showcase AT&T's 'Strength'
Finally, Apple May Be Getting Serious About Television
Autotrader Seeks To Be Brand Experience, Not Just A URL With New Look
NEW! Rick Astley Will Give Up Anything For Extra Data In Virgin Mobile Ad
Digital Engagement Index
Good News For Digital, Bad News For Everybody Else In February
Facebook Could Gobble Up A Good Chunk Of TV's Advertising Revenue By 2017, Wall Street Analyst Says
Apple TV Service To Share User Data With Programmer Partners
New York Times Likes the AppleTV Idea
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