Television News Daily Editions for April 2015
Television News Daily - Thursday, April 30, 2015
NBC's Brian Williams Mess Gets Even Messier
Will All TV Median Ages Soon Be Over 50?
Cablevision To Launch Data Tool To Optimize TV Campaigns
Viacom Rolls Out Data-Driven Advertising Service
Hulu Now Simplified Brand-Wise -- But Is It Netflix Competitor?
The Modernish Blackish Family
Study: Viewers Engage More With TV Ads Than Video Ads
Hacking The Social Super Bowl (Or, How To Take Advantage Of Tentpole Events To Achieve Brand Success)
Yahoo's BrightRoll Doubles Down On Mobile Video
Long-Form Video Viewing Skyrockets On Bigger Mobile Screens
Viacom Cable Ad Revs Dip
Top-Performing, Must-Watch Video Ads
At Hulu, In With The Old, And In With The New, Too
YouTuber John Green Tells Advertisers To Get With It, Already
On Viewability -- Understanding the Chatter Better
Little Calkins Media Takes Big Leaps In OTT
Warner Bros. Blue Ribbon Digital Unit Makes Key Hires
NBC To Binge Stream New Detective Series On Network Site, App
Television News Daily - Wednesday, April 29, 2015
USA Network Goes 'Edgy' With F-Word Ads For Upcoming Show
Episode 711: Perverse Bloodlines, Raised Hairlines, & Reverse Story Lines
Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
'Seinfeld' Deal Dominates Hulu Upfront
NewFronts: Looking For Better Advertising Metrics
TV Doldrums: Key Adult Audiences Drop In C3 Research
NewFronts Becomes Online Video's Daily Corporate Selfie
Turner Broadcasting Leads TW's Revenue Uptick
AOL Explains The Long And Short Of It
What's Wrong With Dove's 'Choose Beautiful' Video Campaign
At NewFront, Yahoo Pins Hopes On Network TV-Style Programs
Will Facebook Anthology Disrupt Video Advertising?
YouTube Funds 4 Stars To Create Original Content
HBO Now App Popular With Apple Users
Minute Maid Latest Brand To Empathize With 'Perfect' Parenting Pressures
Stan Lee Drives Audi In New Video For 'The Avengers: Age of Ultron'
NEW! Humans Dress And Act Like Cats In German Volkswagen Ad
'Seinfeld' Going To Hulu
Television News Daily - Tuesday, April 28, 2015
Suddenly, The World Can't Get Enough Of 'Full House'
Supreme Court TV? Big Time, Less-Than-Pretty Arguments For Your Viewing Pleasure
ESPN Sues Verizon For Letting Customers Reconfigure TV Packages
ComScore, CIMM Unveil Cross-Measurement Results
Portals Step Up With Broadcasters To Meet Growing Online Video Ad Demand
Scripps, WPP Invest In Digital Company Refinery29
Sideswipes: Content Is Our Greatest Asset
BuzzFeed NewFront Pitches Virtues Of Short-Form Video Sharing
NFL, Marketers, Fans Caught In The Draft
68% of Agencies Plan to Increase Digital Video Spend In The Next Year
Maker Tightens Its Relationship With Disney
HBO Now App Popular With Apple Users
Citizens Bank Staff Are People Just Like Us
AT&T's Broadband Promises Likely To Sell Regulators On Merger
NEW! Dora The Explorer Stars In Latest Geico Ad
YouTube Will Invest in New Shows With Top Content Creators
Netflix Will Have To Take Ads, WPP's Sorrell Predicts
Television News Daily - Monday, April 27, 2015
What We Learned From The Bruce Jenner Interview
Time-Shifted TV Viewing Dips For Millennials, Teens
BET Wows Audience With Persuasive Upfront Show
Execs To Increase Digital Video Ads
Vizio Relies On Human Imagination For UHDTVs
All The News That's Fit To Be Virtual, NYT Pushes VR At NewFront
comScore's Pre-Bid Programmatic Data Now In 44 Countries
Disney Blocks Verizon Custom TV Ads
Schick Creates 'Comfortopia' On The Onion
Disney, Fox Refuse TV Ads On Verizon Cable Bundle
Five Interesting Unknown YouTube Channels For Serial Fare
Have a Singular Voice Across All Channels
Omni-Channel, Multi-Channel, And The One Magic Missing Ingredient
What Would You Rather Quit? Cable Or Netflix?
Omnigon Grabs For The Best Seats For Sports Mobile Apps
Television News Daily - Friday, April 24, 2015
Kiss Him Good-bye: Now Dave's Getting A Real Send-off
Comcast Calls Off Merger With TWC
Piling On The Hate: Stop Fighting Unbundling
With TWC/Comcast Deal Dead, Charter May Make TWC Bid
Can You Trust The Words In A Reality/Talk Show Title?
Cablevision Offers Cord-Cutter Package For TV, Internet
Dr. Oz Attacks His Attackers; Says He'd Take Some Segments Back
Arts Channel Ovation Unveils Bold Program Slate For Upfront Season
Report: Comcast To Walk Away From Time Warner Cable
Taking Streaming/OTT Experience To The Next Level
Data Optimizes Vungle Creative Labs Video Ad Placement
CNN's Surprising New Captive Audience - Republicans!
Amid Strong Sales, Cabela's Pushes 'Disconnect Day'
AT&T Says DirecTV Purchase Will Result In Expanded Fiber Service
Cable Ad Bureau Video Tweaks Online's 'Shocking' Click Bots
Looking At YouTube's Long Road To The Top
Comcast-Time Warner Dead, But Broadband Competition Still Lacking
Television News Daily - Thursday, April 23, 2015
In Showtime's 'Happyish,' Unhappy Ad Man Is Sick Of Advertising
At Uptown Upfront, MTV Screams For Advertiser Attention
Are ESPN, Fox Sports And NBC Sports And Others Now Worried About 'A la Carte' Programming?
Netflix Viewing Rises, Impacts Trad TV Trends
TV Network Brands: Taking A Hit From Streaming?
Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets
Comcast Faces New Questions About Hulu
Facebook Rolls Out Anthology, Video Partnership With Publishers
Hyundai Gets 'Brilliant Ideas' With Bloomberg Group
ANA Calls Agency Financial Relations 'Disturbing,' Releases Findings To Back It Up
Multichannel Networks Use NewFronts To Explain Themselves
On YouTube's 10th Birthday, It Eyes Facebook Anxiously
Do Millennials Respond To 'Equality-Themed' Ads? Google Says Yes
Television News Daily - Wednesday, April 22, 2015
At Halfway Point, 'Mad Men' Soap Opera Drifts To Its Conclusion
Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'?
WSJ Says Justice Dept. Bothered By Comcast's Hulu Dealings
Aereo Agrees To Pay $950,000 To Broadcasters
What If Comcast-Time Warner Cable Deal Gets The Ax?
Airbnb Launches First TV And Digital Campaign With TBWA
Nielsen Buy Segment Dips, Watch Biz Grows
TV Set Viewing Drops While Device Viewing Rises
Yahoo Readies NewFronts 2015, Delivers Video Through Native, App Install Ads
The Tonight Show: Jimmy Fallon App
Viacom's First Trade Marketing Campaign Showcases Creative, Brands
Finally, An App That Rewards You For Sitting Around
IAB: Digital Ad Revenue Approaching $50 Billion Annually
Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
Google's Lobbying Spending Reaches New Heights
Television News Daily - Tuesday, April 21, 2015
Sawyer-Jenner Interview Is This Week's Most Talked-About TV Show
Only A Matter Of Time Before Netflix Takes Advertising?
Make YouTube Kids Subject To FTC Ad Rules, Group Says
Less Ads Mean Streaming TV Tops Traditional Viewing
Nielsen: Microsoft TV Campaigns Expand Social Presence
What The Hell Are You Watching Now?: The New "TV" Experience
All Eyes On Facebook Q1 Earnings
Programmatic TV: Lines Of Demarcation
Gannett Broadcast Revs Hit Nearly $400M, Digital Ads Up In Q1
The Future Is Digital - But Don't Forget About Television
Senators Seek To Block Comcast's Merger With Time Warner
Dragons, Swords, And Marketing Partners: 'Game Of Thrones,' Week 2
Connected Devices Changing Viewing Habits
Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade
The Dove Effect
A-B Launches Digital Ad For Oculto
YouTube's Preferred Young, Loyal Shopaholics
CBS Rules Sunday With 'CMA,' 'Masters'
No Pro-Roll Please, The Ad Blockers Say
For Your Eyes Only: Marketing In The 2015 UK Elections
Lexus Goes Cycling With Bottega Gran Fondo
HSN Taps Aylward As CMO
Comcast's Internet Essentials Program Won't Close Digital Divide
Television News Daily - Monday, April 20, 2015
At NAB Vegas Show, Questions And Observations About The Future Of TV
IPG Takes Stake In Samba TV
Utter Doom: The Anniversary
Longtime Ad Vet Bratches Exits ESPN
Nielsen's 'Screen Wars' Research Provides Reasons Why Every Screen Matters
Who Knew? Big, Comfy Chairs Important Attraction Of Movie Theaters
Pure Leaf Iced Tea Debuts First TV Spot
Social TV On The Rise, IAB Finds
Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Horizon Media Corrals $350 Million STX Studio Account
Habitat Aims To Be The Comeback Story Of 2015
Report: DOJ Staff Wants To Block Comcast-Time Warner Merger
Traditional Television Viewing Continues To Grow
BBC Worldwide To Allow Product Placement
Digital Engagement Index
TV Audience Buying Is Only Half the Story
Video-Makers, Stop Disobeying Laws Of Natural Order
Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein
Hold The Phone! ESPN Isn't Happy About Verizon Skinny Package
Television News Daily - Friday, April 17, 2015
Networks Embrace Sci-Fi For Scripted Summer Series
Condiments Fight: Heinz And French's Facing Off
Deluxe Strives To Expand Reputation Beyond Checks
Mono "Lytes Up" Fitness Routines For New Propel Water Campaign
National TV Ads Weak In Q1, Digital Makes Big Gains
Verizon FiOS Latest Co. To Offer Custom TV Package
Habitat Aims To Be The Comeback Story Of 2015
BBC Worldwide To Allow Product Placement
The Next Ad Blocker: Social Media
Television: It's Not Cool, Dude
Branded Apps On Connected TVs Proliferating
Local TV News Content Online: For Young Media Consumers?
Rooster Teeth Wants To Take A Bite Out HBO, Netflix
Verizon Cable Package Not A La Carte But A La Close
GE Burnishes Content Marketing Legacy With Nat Geo Series
« Previous Entries