The Times of London
Sony PlayStation is the latest brand to model its future around emulating the success of Netflix's "House of Cards." Just a day after Yahoo revealed that it considers original streamed television content as key to its future strategy, PlayStation reveals that it is working on its own series. Powers will run across ten episodes, featuring the exploits of a detective with supernatural abilities. It will have a potential global audience of 30 million PlayStation owners.
Marketing Week
The first Customer Experience Index from Forrester shows that retailers are leading the way, although no brand is considered "excellent" by British consumers. In fact, only six are considered "good." Brands were rated under various criteria, such as convenience and meeting needs, leading to a score out of 100. Amazon topped the brand index with 81%, followed by M&S (79%), John Lewis (78%) and Debenhams (77%).
Media Week
The all-conquering MailOnline slipped a tad in this month's online ABC figures. Traffic dropped by 12% in February, but this was after an 18% rise in January. The best performance for February compared to January came from Metro, which rose nearly 20% with daily average usage rising by 25%. Despite the MailOnline's slip, it still hugely dominates the market with 11.2m daily readers, more than double the user base of "The Guardian" in second place.
Marketing Magazine
Adwatch figures released by TNS for the middle of March show a near four-way tie for the most recalled television advert. With a recall of 41% each, the top spot is shared between Sky's advert (Brothers & Sisters/Mediacom) featuring Idris Elba from "The Wire" and Admiral multi-car insurance (The Gate/PHD). Just a smidgen behind with 40% recall each, KFC (BBH/Walker Media) and Gocompare.com (Fold 7/Carat) share the third spot.
The Drum
It isn't just you -- it really isn't. Digital gurus really are out there "bullshitting" colleagues and clients into thinking Web and mobile marketing is some new creation only they can understand. So says Adam Kean, executive creative director at Crispin Porter + Bogusky London. (Sub note... Wasn't sure how we feel about repeating 'bullshit'... if we're okay.... it might work in the headline... "Really Do Hide Behind Their 'Bullshit'" (in quotes as it's from him)... might look rude and get blocked, though?
The Guardian
Campaigners are calling for a partial ban on "junk" food advertising to be extended beyond just children's channels to a 9pm waterfall for all stations. The renewed calls come after research from Liverpool University showed children could view as many as eleven adverts for fast food or unhealthy snacks during hour-long popular shows, such as X-Factor, The Simpsons and Hollyoaks.
Campaign
The BBC is starting the long process of selecting its next creative agency. The corporation had the opportunity to renew its agreement with RCKR/Y&R last year but has decided instead to speak to the wider industry. Formal pitches are not expected to begin until early next year but the process of initial conversations is underway.
The Guardian
The Huffington Post is about to move in to profit in the UK and could consider charging for some content within five years, according to Chief Executive Jimmy Maymann. This would not be a blanket paywall, he predicts, but would be more of a metered system for access to specialist content.
Marketing Week
Mumsnet has revealed that John Lewis and its supermarket, Waitrose, are their favourite brands. In a survey across the festive shopping period until the end of January, the top site for mothers asked its readers to name their favourite brands. From a long list of fourteen, mothers were then asked to name their top five. John Lewis came out on top, with its grocery chain just behind. Amazon, Apple and M&S finished off the top five.
The Drum
Sony is looking for a global creative partner who can help it meet its "ambitious" plans for 2014. The global advertising account was recently awarded to Adam & Eve, and now the brand is looking out for the creative half of the team. The brand's global procurement team is running the pitch process.