The Daily "Telegraph" has launched a cars section. It previously had a section for motoring news, but the new section has the look and feel of a car magazine, featuring tests and buying guides as well as news. The launch follows the newspaper's hiring of WhatCar? road test editor Steve Huntingford.

WPP's Mindshare has been appointed by The National Trust to handle its newly consolidated planning and buying account. The business is worth around GBP3m and used to be planned by Carat and WPP's M4C. The National Trust commented that Mindshare had demonstrated it clearly understood the direction of the brand and so could be trusted as a "key partner."

Google Glass is going to get the cool treatment. Ray-Ban and Luxottica (Oakley maker) have signed a deal to design and develop "innovative, iconic wearable devices" which "straddle the line between high-fashion, lifestyle and innovative technology." The collaboration will feature eyewear from both Ray-Ban and Oakley, with products expected to become available in 2015.

WPP is buying digital technology consultancy Cognifide. The agency works with Skype, John Lewis and Virgin Media and has two hundred staff members working across a variety of digital channels, typically developing marketing platforms that it claims offer marketers improved agility and speed to market. WPP claims the purchase will boost its ability to create, manage and deliver content online while Cognifide will be able to further develop its consulting and technology services.

The AOL On video streaming channel launches today with content provided by the likes of ITV, Channel 4 News, Endemol and My Movies. The service will be published through media partners, including Trinity Mirror, Telegraph Media Group, Talk Talk and Videojug and Local World.

Sainsbury's has won the right to a High Court judicial review over the ASA not banning Tesco's Price Promise campaign. Sainsbury's had complained the promise was like comparing "apples with pears" because it did not take into account factors such as provenance and quality of own-brand produce. However, the Advertising Standards Authority allowed the campaign to continue to run. The decision to seek a judicial review was announced by Sainsbury's last September and, although being granted today, the hearing is not expected to take place for six months.

Lidl's new advertising campaign marks a dramatic shift in focus for the budget supermarket and the switch in direction would appear to have led to a boardroom rift. The no-frills supermarket has appointed Sven Seidel as its new Chief Executive and Robin Goudsblom as its new purchasing CEO, responsible for marketing and buying. The appointments follow the departure of boss Karl-Heinz Holland and head of buying and marketing Dawid Jaschok. Lidl has confirmed that both left because of 'unbridgeable' differing views over the future direction of the discount supermarket.

With just under a fortnight to go before a form of minimum alcohol pricing comes into effect in the UK, Diageo Chief Executive Ivan Menezes is calling on drinks manufacturers to 'fight for the right' to be more involved in drawing up regulations.

"The Sunday Times" and "The Times" are winning the app battle, figures from ABC show. In February "The Sunday Times" received 88,000 unique readers per week and "The Times" 71,000 each day. This compares to 19,000 daily users of MailPlus, the Daily Mail's paid-for digital subscription app. "The Mirror" is faring better with its application with 47,000 daily users but the application is free. These are the only app-based newspaper services measured by ABC.

Jayne O'Brien is moving from flat beds to hotel beds as IHG Group confirms the BA veteran is to become its SVP of global brands from Monday. O'Brien has worked in various high-profile marketing roles at BA, including developing the first First Class flat bed and One World Alliance brand initiatives, such as the First Arrivals lounge. She will now be responsible for brand vision and innovation across nine companies, including Holiday Inn and Crowne Plaza.