Facebook clearly believes the future of gaming lies in virtual reality as it takes steps to 'futureproof' itself and become the all-round platform of the Internet, and not just the place to see who likes your holiday snaps. So, instead of wondering why it has just announced the $2bn purchase of Oculus Rift VR, marketers may well be better off asking what opportunities this opens up.

M&C Saatchi and Saatchi Masius have been selected to help the new financial services regulator, the Financial Conduct Authority (FCA), establish itself as a trusted champion of consumer rights. The FCA took over from the FSA a year ago, but from April 1st this year takes on the new role of regulating the consumer credit market, including hire purchase, payday loans, pawnbrokers and credit card issuers.

Could advertisers be more innovative and creative if they acted like start-ups rather than an established agency? The answer is a resounding 'yes,' according to video interviews carried out by Campaign. The author of Mad Men of Mobile and cofounder of the digital creative studio We Make Play, Danielle Newnham, points out the rather inconvenient truth that while start-ups are lean, mean and hungry, advertising agencies spend their time simply trying to please clients.

The "Sun" newspaper is to print daily hashtags for major stories in a bid to improve its social media presence and extend the reach of its content following the introduction of a paywall in August 2013. The newspaper says the move is a "simple mechanic to connect offline and online conversations amongst 'Sun' print readers, digital subscribers and social media followers."

Is Disney trying to appeal to teenagers? More to the point, is it hoping to reach teenage boys more effectively? That is the question raised by The Times' coverage of the $500m purchase of Maker Studios. The company, mainly known for its YouTube channel, is famed for pitching unlikely figures from the present and past in rap battles, such as Miley Cyrus vs Joan of Arc. It claims to have 380m subscribers across 55,000 channels which bring in 5.5 billion views per month.

The march of the digital newsroom goes on unabated as Trinity Mirror announces that its regional news operations will focus on rolling digital content which will then be packaged in to print newspapers, rather than the other way round. Every journalist will now have a new set of digital responsibilities, the company said, to respond to the public expecting up-to-the-minute local news. The move is underlined by eight jobs being susceptible to redundancy while 25 more are created in roles around digital production and social media.

The UK government is promoting Britain as a great place to do business in its first use of native advertising. In a deal brokered by M4C, content will appear on Say Media's ReadWire tech site as well as other relevant Web sites. The native campaign will showcase the UK as providing an economic environment in which businesses can flourish and will encourage readers to click through to read additional SME success stories. The three-month campaign is running on a cost-per-engagement (CPE) basis.

OgilvyOne London has appointed its first chief technology officer. John Streit leaves his position as technical director at Tribal Worldwide London to assume the newly created role. Streit will be responsible for bringing together OgilvyOne's technology capabilities across the agency and will report to the chief executive, Sam Williams-Thomas.

T3 publisher, Future, is combining its central and digital advertising teams into a single unit. Digital is clearly an important and growing revenue stream for the publisher, whose other titles include Gizmodo, TechRadar and Total Guitar. For the first time, the group reported that digital revenues exceeded half of all income last year.

The Government is not supporting calls for payday lending adverts to be banned during daytime television. The Business Innovation and Skills Select Committee called for a ban towards the end of last year. The MPs suggested the adverts did not make it sufficiently clear that credit ratings would suffer if loans were not paid back. It also suggested the adverts bombarded children and were "grooming" them to become the next generation of payday loan customers.