Britain's major social media success story is back on track. Bebo is to be reborn as a video equivalent of WhatsApp its British founder Michael Birch has revealed. Having sold Bebo to AOL for $850m in 2008, he recently brought it back for just $1m. He concedes that users have moved on to other social networks and so yesterday Bebo was relaunched as Blab. The new service allows users to send short video messages to contacts, regardless of whether they have the app.

The FA is to support England team sponsors with second-screen initiatives so they do not get out-muscled by Fifa's brands during the World Cup. The association has conceded that talking to fans around games in the past has proven difficult, and so it is working with RadiumOne to build a better picture of England's fans. By establishing what would be of interest, the FA hopes to start meaningful conversations through social media, providing statistical insights to games as they progress. It will also be using YouTube and Facebook to deliver behind-the-scenes videos for fans during June and July.

Telefonica and JCDecaux are teaming up to provide digital connectivity to the outdoor giant's digital screens, street furniture and self-service bicycle stations. The pair are promising enriched connectivity and new digital features across Europe and South America.

Julian Assange is to publish "When Google Met WikiLeaks" to detail what happened in 2011 when, under house arrest in Norfolk, he and Eric Schmidt, "locked horns" over the future of the internet. The book will outline how he despises what he sees as Google's world view of "equating progress with the geographic expansion of Google, supported by the US State Department" which he refers to as "technocratic imperialism." Conversely, the book's publisher says Schmidt argued that 'emancipation' of non-western countries equates to 'providing access to American companies and markets'.

Adam & Eve/DDB has won Kronenbourg 1664's digital advertising account without having to pitch. The incumbent, Ogilvy & Mather, will continue to handle above-the-line advertising. Kronenbourg 1664 is the third Heineken brand that Adam & Eve has won this year after being handed digital briefs for Foster's and John Smith's.

If the UK showed a little more "ambition," it could be at the centre of technology innovation, according to Google's boss for Northern and Central Europe, Matt Brittin. Speaking at Advertising Week Europe, he pointed out that although the UK was central to the development of television, radio, computing and the web it lacked the "scale and ambition" which could have launched the British equivalent of a Google. It is imperative the UK breaks out of this mindset, he warns, because the Americans are already winning and the Chinese are coming. However, he cited figures that suggest no other country …

Brands need to more brave in courting controversy. Graham Goodkind, founder of Frank PR, believes they should seek "objections, bans and complaints" through PR stunts and guerilla marketing without being concerned by "collateral damage". Goodkind was speaking at Advertising Week Europe to remind brands that, in his opinion, they sometimes need to offend a few people. While he concedes that brands sometimes go too far -- such as Paddy Power's banned advert regarding bets on the outcome of the Pistorius trial -- this should not keep them from speaking to their target audience. Heated debate, he believes, is great for …

P&O Ferries has dropped its Brighton-based creative agency, Designate, and is looking for a replacement with European reach. The brief involves direct marketing, digital strategy, SEO, e-mail and social media as well as creative strategy. Sarah Rosier, head of marketing, explains the brand is shifting focus to growing the business, and at the same time consolidating the number of agencies it works with. The company's media relationship with Havas and SEO work with iCrossing are unaffected.

Hot on the heels of Google Chromecast, Amazon has also thrown down a TV gauntlet to Apple with the launch of the $99 Amazon Fire TV set-top box. It claims to have access to more than 200,000 films and allows owners to stream video content and play games on their smart television. Amazon is entering a small market in which Apple dominates, with Roku in second place and the newly launched Google Chromecast in third. No dates for a UK release have been given. Potential buyers will no doubt be waiting to see if it can offer British streaming services, …

Coca-Cola and Pepsi are kicking off a global advertising and marketing war to win the hearts and minds of football fans ahead of the World Cup. Fifa sponsor Coke launched its largest ever campaign last night. The "One World One Game" advert aired yesterday, by Wieden+Kennedy, tracks the emotional progress of four teams overcoming difficulties thanks to their passion for football. The campaign is backed up by a real-time marketing campaign, Where Will Happiness Strike Next, which will track the progress of Coke Trophy Tour. Pepsi is not an official World Cup sponsor, but has brought on board the iconic …