Twitter is rolling out free "pinned" Tweets to users with large followings, typically celebrities. They allow a Tweet to be pinned to the top of a profile for however long the account owner requires. The feature has been available to Twitter partners for the past year, but now the social network is seeking to promote its use among a wider audience. Tweets can only be pinned in a browser. The feature does not work in a mobile app or TweetDeck.

After appointing Mindshare to run its consolidated planning and buying business last month, The National Trust has appointed Jam to handle its social media activity. The brief is to grow the charity's following and communicate the importance of 'special places' in people's lives to its existing and new audiences.

Growth has returned to adland. The sporting double whammy of the Winter Olympics and World Cup will prompt advertisers to spend a record GBP13.7bn on advertising this year in the UK. Online will be the biggest single channel, with GBP6bn of spend, with television weighing in second with GBP3.6n and print at GBP1.9bn. The Advertising Expenditure Forecasts report also reveals that mobile will see the biggest surges of 50% growth per year up to 2016, increasing from GBP8bn last year worldwide to GBP27bn in 2016. The growth bucks the recent trend of budgets being cut in reaction to the global …

JCDecaux has launched a network of 1,400 digital screens at retail and transport locations across the UK, called Channel 6. The spread is wide enough, the company claims, to reach 40% of the population. In a separate development, the company's SmartScreen technology launches today across four hundred Tesco stores. The Tesco network allows brands to reach its shoppers on screens the same size as bus shelter posters. Creative can be timed to appear at the optimum time of day through a central scheduling system.

IBM's Interactive Experience digital agency is going on a $100m growth drive. Ranked third in the world by Gartner, the agency is moving into what it describes as fusing data, digital and design -- a combination it says is required to keep up with customers' needing creative front-end experiences that are perfectly aligned with back-office systems that capture, store and interrogate data efficiently. The agency, which recently built a virtual showroom for Jaguar LandRover, realises that much of its challenge ahead lies in shifting the market's perception of it to from being just a consultancy operation to include creative.

Creature has been appointed by London Gatwick airport to create a public awareness campaign that will position a second runway at the airport as the solution for London's well-known need for new air transport capacity. The work will form part of the "Gatwick for Growth" campaign unveiled at the end of last month at the Shard by Gatwick Airport's Chief Executive, Stewart Wingate,

Nissan is to replace Ford as the Champions League's car sponsor next season. Ford has been the football competition's leading car sponsor for the past twenty-one years. The terms of the deal that will run from next season through to the end of the 2017-18 season have not been revealed. The current sponsorship package is estimated to have been worth around GBP45m, the BBC reports. Nissan will also sponsor the Uefa Super Cup, played each season between the winners of the Uefa Champions League and Europa League.

Amscreen and Sharp are working in partnership to create what they claim will be the first affordable, scalable outdoor screens that could be used for "six sheet" campaigns -- typically the size of a poster at a bus stop. Amscreen has a network of small point-of-sale screens at WH Smiths, Londis and Spar. The new large screens -- expected to be placed at bus stops, roadside and in shopping centres from the end of the year onwards -- will be open to any brand interested in outdoor. The deal with Sharp will enable the large screens to be made more …

William Hill's CMO, Kristof Fahy, blasted the attitude of agencies that "have no skin in the game." Rather than rely on being likeable, marketing and advertising agencies need to be accountable, he argued at an Advertising Week Europe panel. Brands should be paying bonuses on corporate goals and asking agencies how their market share or revenue has been improved. "If you want to be a partner, come and be a partner -- but hold yourself to the same things that I get bonused on," Fahy blasted

The Government is to move as "swiftly as possible" to ban branded packaging on cigarettes. The announcement follows a review at the end of last year which concluded such a move would have a very positive impact on curbing the number of young smokers. Health campaigners have welcomed the move. The tobacco industry is warning it will provide a boon for counterfeiters.