The wait could be over this Autumn. Apple's long-awaited iWatch is likely to go on sale this October, and according to "The Wall Street Journal," there could be several choices of screen size. The units are expected to be fitted with ten sensors that can perform health and fitness measurements. The report cites an anonymous person close to the deal who claims the final design has yet to be signed off, although prototypes are expected to be produced within two months.

Several key themes came to the fore at Cannes last week. Real-time was labelled a 'no brainer' with the proviso that brands must get to know their customers on social first. This requires marketers to be far more agile. Confusion about what programmatic actually is and issues over its performance seem to have been overcome for the most part. At the same time, television advertising is far from dead, as brands need to move on from a transaction to giving consumers a sense of belonging.

England's dismal early exit from the World Cup will have less of an impact on broadcasters and brands than some have suggested, Marketing Week reports. Although a lengthy run in the competition would have been preferable, the Office of National Statistics has reported that sporting goods sales were up 3.9 percent in April and May. Alcohol sales were up 42 percent in the first week of the tournament. Broadcasters have also received high viewing figures across all three kickoff times.

Adam&Eve DDB has won the best television advert award at Cannes for its "Sorry I Spent it On Myself" Harvey Nichols campaign, which encouraged viewers to scrimp on presents for relatives and treat themselves. The team is best known for its emotional John Lewis campaigns. It is the UK's first victory in the category since Cadbury's drumming gorilla in 2008. Volvo won the best Internet commercial for its viral of Jean-Claude van Damme doing the splits between two speeding trucks.

Following the collapse of the proposed merger with Omnicom earlier this year, Maurice Levy has told Reuters that he intends to regroup and rebuild investor confidence by acquiring smaller digital companies to improve its digital services offer. Levy said he was now "100 percent focussed on the future" and the group would be looking to acquire companies that would enable it to sharpen its strategy. The Frenchman steps down next year, requiring Publicis to find a replacement later this year.

The over 50s demographic believes just 4 percent of adverts are targeted at them, according to research from High50 magazine in partnership with Research Now. The figures show that two in three people over 50 think brands are "barely" or "not at all" interested in them. One in five believe they are completely excluded from brand marketing. M&S, John Lewis and the BBC were rare examples of brands that over 50s felt spoke to them directly.

John Lewis has been named as the best mobile retailer in The Mobile Commerce Report from EPiServer. It asked a thousand smartphone and tablet users to score the UK's top 20 retailers on services such as "click and collect," geolocation features and personalisation. John Lewis topped the research with Argos, Amazon UK, Amazon.com and Debenhams making up the top five. Thomson, B&Q, Tesco Direct, Apple and Thomas Cook were in the bottom five.

Consumers are confused over World Cup sponsors, according to research from GlobalWebIndex. Nearly two in five (38%) British, U.S. and Brazilian people mistakenly believe MasterCard is a sponsor with only an additional 4 percent being able to identify Visa as the official sponsor. Carlsberg was also believed by many in Britain to be the competition's beer sponsor when in fact it is Budweiser. Coke was the main brand to stand out as being correctly identified as a sponsor.

Having bailed out several banks during the financial crisis, the government is looking to keep the population informed on its plans to sell off its stakes. It is aiming to appoint a creative agency to help with the campaign. The process is being handled by the Crown Commercial Service with responses to an RFI required before the end of June. Pitches are expected to take place in early July. The Crown Commercial Service is also handling a pitch to appoint an agency to promote apprenticeships.

Agencies and brands are facing a tough fight for the best talent -- not just with one another, but for the first time, with the tech giants. So warned Keith Weed, Unilever's CMO, speaking at Cannes yesterday. He said: "In the past a young creative might join a big creative ad agency, or a boutique one, but that same talent is now being spread out among the Googles, Facebooks, Twitters and Pinterests of this world -- all sucking up creative talent. Then, of course, there are all the start-ups too."