Google is closing Google News in Spain rather than comply with a new law that would force it to pay publishers for their links and headlines. The new intellectual property law, which comes in on 1 January, would allow Spanish publishers to charge services such as Google News to display their content online. Google, however, has said that this system is "unsustainable," as the company makes no money from its news search service.

'Marketing Week' talked to brands, publishers, media agencies and ad tech providers at Marketing Week and E-Consultancy's Get With Programmatic event -- and most insisted the problem was not a lack of transparency but a lack of awareness. Christian Armond, general manager for digital marketing at TUI, says brands must share the responsibility of improving transparency with agencies. "You get the transparency you deserve. If you are concerned you need to ask more questions. You need to push your agencies."

In the third TV Nation research by IpsosMediaCT for Thinkbox, the rise of the tablet was the most striking shift among viewers of TV, video on demand and films. In TV Nation 2012, just 5 percent of the UK claimed to watch on tablets and 22 percent on laptops. In 2014, tablet viewing shot up, with 17 percent watching tv on tablets and 23 percent on laptops.

Programmatic advertising will become more transparent and data rich and branch out to more media channels over the next 12 months, according to sector experts. "Marketing Week" talked to brands, publishers, media agencies and ad tech providers at a Marketing Week and E-Consultancy programmatic event.

Facebook is promising publishers "better targeting" and "more intelligence" with the launch of a suite of tools that it hopes will convince them to invest more resources into distributing content across the network. The company presenting the tools as a reaction to concerns media owners have expressed in recent months.

Amazon has launched the 'Make an Offer' feature, allowing consumers to negotiate prices on thousands of goods. Shoppers will now be able to negotiate the price of selected items with sellers, whereupon agreement, they will enter the users' shopping cart for purchase. The 'Make an Offer' inventory features over 150,000 items, hosted on a dedicated Amazon microsite.

Just three years after the merger of Adam & Eve and DDB, the combined agency has secured its first Campaign Agency of the Year title. It tops off a remarkable 12 months for a shop that seemed to spend much of 2014 on podiums throughout the world, picking up accolades for a remarkable performance.

Contrary to predictions made by IMRG and Experian, Manic Monday was not as frenzied as anticipated, with shoppers spending less that they had on Black Friday and Cyber Monday. A projected GBP666m was spent on Monday 8 December -- the last day of guaranteed standard delivery for goods wanted before Christmas Day -- which fell just shy of the GBP676.5m that IMRG and Experian had projected.

Sky could withdraw its Now TV streaming service from BT and TalkTalk's television subscribers in a row over costs and the slow development of the YouView set top box. It is understood that Sky executives have become increasingly frustrated with the GBP250,000 annual bill it faces to make Now TV available to more than one million households.

Alan Rusbridger is to stand down as editor in chief of the "Guardian" after 20 years, leaving the news organisation to become the chair of its ultimate owner, the Scott Trust. He will stand down next summer after his successor is appointed -- and will replace Liz Forgan in 2016 at the end of her term as the chair of the trust, the body that safeguards the title's editorial future and independence.