• W&K Wins Tyrrell's Crisps
    W&K will begin work on the account immediately and is Tyrrells' first advertising agency. The crisps brand approached W&K about working together and then appointed the agency without a pitch. Tyrrells' decision to appoint an advertising agency follows the appointment of Jocelyn McNulty as its marketing director. McNulty joined the company in November from a consulting company, called Claria, where she was managing director.
  • The 'Times' Is The Only UK Paper To Increase Sales In November
    The "Times" was the only UK national newspaper to increase sales year-on-year. Its free 'bulk' sales copies were level year-on-year at around 22,000, so it can claim a genuine paid-for sales increase. The "Sunday Times" was the best-performing Sunday newspaper in relative terms, falling 3.8 percent year-on-year to 804,042. Its bulk sales are also roughly level year-on-year at around 11,000. Every other national newspaper lost print sales last month at a rate of more than 5 percent year-on-year.
  • Starbucks Backs Mobile And New Premium Brand To Reach $30bn Annual Sales
    Starbucks has outlined a five-year plan to boost annual sales to $30bn over the next five years, with mobile commerce and a new premium brand, Starbucks Reserve, as key linchpins for its growth. Mobile will be a key battleground for Starbucks, with the launch of its mobile order and pay service, which allows customers to order their coffee in advance for faster pickup in-store. The service is only available in Portland for now, with plans to roll the service out across the U.S. in 2015. It isn't clear when the service would be available internationally.
  • DLKW Lowe Chairman Becomes IPA President
    The IPA has appointed Tom Knox, the chairman of DLKW Lowe, as its new president, replacing Ian Priest. Knox will take on the role once his presidency is ratified on 26 March 2015 at the IPA's AGM. He will outline his two-year manifesto at the IPA members' lunch in April. Knox co-founded Delaney Lund Knox Warren in 2000. The agency merged with Lowe and Partners in 2010 and works with clients including Morrisons and Unilever.
  • Google To Develop Child-Friendly Web And Video Services
    With Google processing 40,000 search queries a second -- or 1.2 trillion a year -- it's a safe bet that many of those doing the Googling are kids. Little surprise then that beginning next year the tech giant plans to create specific versions of its most popular products for those 12 and younger. The most likely candidates are those that are already popular with a broad age group, such as search, YouTube and Chrome.
  • Sky Sells Gambling Division
    Sky has sold a controlling stake in its gambling Web site Sky Bet to a private equity firm, in a deal that values the business at GBP800m and allows the pay-TV group to focus on its newly expanded pan-European operation. CVC Capital Partners will acquire an 80% stake in the Web site for GBP600m, with Sky retaining a 20% stake and a seat on the board of the business. Both companies will also invest additional equity.
  • Gumtree To Sponsor Celebrity Big Brother
    Gumtree.com, the classifieds Web site, will be the main sponsor for next year's Celebrity Big Brother on Channel 5. As part of the partnership, Gumtree is offering customers who post ads between 3 and 9 December the opportunity to "potentially feature" in the Big Brother House. The site's users will also be able to buy a selection of goods from the house and win tickets to the final eviction show.
  • Coca-Cola Looks For Digital And Social Shop in London
    Coca-Cola is looking for an agency to handle digital and social advertising for a range of its brands in the UK. A number of shops have been approached, but the pitch is not expected to be completed until early next year. Creativebrief is handling the process. Coca-Cola has previously worked with Zone and DigitasLBi on digital advertising projects in the UK. DigitasLBi oversaw activity around Coca-Cola's sponsorship of the London 2012 Olympic Games. Mother is the brand's lead creative agency and is not affected by the review.
  • Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
    Coca-Cola has appointed a group of WPP agencies to handle its communications activity around the Uefa Euro 2016 football tournament. The group comprises Possible, Geometry Global and the Spanish creative agency SRA Rushmore. The WPP media shop Media-Com already works with Coca-Cola and will handle the media planning and buying. They will handle the global creative, outdoor, shopper marketing and digital activity. The group, which won the account after a pitch against Havas Worldwide, will begin work immediately.
  • Unilever Debuts First Ecommerce Project
    Unilever has launched its first ecommerce platform as part of a wider push to link its ecommerce and marketing teams and boost consumer engagement. The site, for its Maille mustard brand, gives customers the opportunity to purchase premium mustards not available in shops. These include a version of the product that contains Chablis white wine and black truffles and sells for GBP29 and gift sets.
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