IPC Media is rebranding to Time Inc UK to "foster greater collaboration" between its UK and U.S. businesses. Explaining the decision to rename the UK's biggest magazine publisher after 46 years, Time Inc. chairman and chief executive, Joe Ripp, said: "Our prime focus is growing our core assets in the U.S. and UK." Time Inc. UK is the UK's biggest publisher of print and digital magazine content by circulation, housing more than 60 brands in its iconic Southbank Blue Fin building.

Pending objections, which need to be raised in the next ten days, Carat has won the Government's GBP140m media-buying business from Martin Sorrell's dedicated agency, M4C. The media agency will now handle media buying for the next four years for government bodies such as Public Health England and VisitBritain.. Other agencies vying for the business with M4C and Carat were Omnicom Media Group and ZenithOptimedia.

Streaming TV has caught up significantly with linear TV viewing, The annual Ericsson Consumer Lab TV Media report found that 75 percent of consumers now watch streamed content several times a week, while 77 percent watch scheduled broadcast TV several times a week. The report also found a 25 percent increase over the last two years in the number of viewers willing to pay for access to content on any device -- the least popular method of paying for content individually.

Brands are moving their programmatic advertising spend away from agency trading desks and to independent specialists over transparency concerns, according to a report from the World Federation of Advertisers (WFA). Trading desk use has declined from 81 percent of advertisers last year to 69 percent in 2014. Use of independent trading desks or demand-side platforms has increased from just 8 percent of brands last year to 29 percent employing the services of specialists.

The World Federation of Advertisers (WFA) has released a set of guidelines to help brands better tackle programmatic ad trading and combat transparency and arbitrage issues, unveiling Coca-Cola, Mastercard and Philips as members of its programmatic "task force." Other members revealed to be part of the task force, which began unofficially last year, are Boehringer Ingelheim, Deutsche Telekom, GlaxoSmithKline and Johnson & Johnson.

Samsung has unveiled the Gear VR, a mobile virtual reality headset created with Facebook-owned Oculus. The virtual reality headset acts as an accessory to the new Galaxy Note 4. Users can strap the phone into the headset and experience a range of custom virtual reality apps from Samsung's partners, including Cirque du Soleil and music video service Vevo. The concept is similar to Google Cardboard, which straps onto a user's phone to turn it into a VR headset.

Michael Bloomberg is to return to run the business media company he set up, just eight months after ending his term as New York mayor. The current CEO, Daniel Doctoroff, will leave at the end of the year to make way for Bloomberg's return. "The New York Times" reports that Bloomberg has increased his hours at Bloomberg from "the odd couple" to several hours per day, and is now keen to resume full control -- he owns 88 percent of the business.

Ogilvy & Mather has won the global advertising account for Dove Men+Care. The appointment spells an end for the brand's relationship with Bartle Bogle Hegarty which began in October 2012. Unilever launched Dove Men+Care in 2010 with a TV spot that aired during the Super Bowl.

The video streaming set-top box Amazon Fire TV will launch in the UK in October. The Fire TV box first debuted in the U.S. in April, but will now come to Europe for the first time on October 23. Fire TV is a streaming device that allows users to access on-demand TV and movie services like Twitch and Netflix on their TV, as well as send content from smartphone and tablets to the big screen. It sits in direct competition to Apple's own Apple TV box and Google's Chromecast,

Netflix has overhauled its Facebook newsfeed service, which tells subscribers' friends what they are watching to stop it becoming too 'spammy'. Rather than automatically update Facebook with their viewing habits, after they finish watching a film of television programme, Netflix subscribers who have connected their account to the social network will now be shown a gallery of their closest friends' pictures and asked to directly recommend it to one of them