Consumers will be slow to warm to wearable technology in 2015 with only 12 percent expressing intent to acquire either a smartwatch or fitness monitor, according to Accenture. Its online survey, conducted with 24,000 consumers across 24 countries, found that only 12 percent of consumers were interested in purchasing a smartwatch or fitness tracker in 2015. However, 40 percent of respondents would acquire a fitness tracker in the next five years. Similarly, 41 percent said they would eventually buy a smartwatch.

Unauthorised anarchist posters took over London underground tubes yesterday, featuring quotes taken from an article in "Strike! Magazine." The ads coincided with the first day back to work for many people after the festive period and carry the tagline #bullshitjobs. One poster read: "It's as if someone were out there making up pointless jobs just for the sake of keeping us all working." A statement on the magazine's Facebook page said the Specialist Patrol Group, the militant wing of "Strike! Magazine," put up the posters.

On the high street and in the ad break, German supermarkets took Britain by storm and made us re-examine the relationship between price and value. Their influence is evident in Adwatch, with discounter Aldi topping the main recall table, forcing furniture chain DFS and retailer Argos into second and third place, respectively. Of the main supermarkets, Morrisons performed best -- storming into fourth place -- while Asda dropped out of the top 10 for the first time in more than a decade.

Although the third round of the FA Cup kicked off at the weekend, the tournament has yet to lock down a main sponsor as perceptions of the FA Cup fall. Budweiser withdrew its GBP9m per year deal with the FA Cup at the end of last season, and the tournament has been unable to find a replacement since. It is reported that the FA is seeking GBP8m per year for exclusive sponsorship of the FA Cup. While it is no closer to finding a new partner, it is understood to still be in the market. The FA declined to comment.

Heineken is prioritising brand loyalty, not awareness, for its sponsorship of the Rugby World Cup (RWC) as it looks to exploit what some industry observers predict will be the biggest tournament to date to target already engaged fans of the beer. The brewer is relying on emotional association rather than the mere exposure effect to maximise value beyond brand visibility and Web site traffic. It is a departure from Heineken's awareness-driven approach for other sponsorships such as the UEFA Champions League.

When it comes to measuring performance on social media, the discussion has moved on from whether Facebook "likes" are a valid metric to how marketers can mesh together streams of data flowing in at all times from all sides. To that end, the IPA is working on a new set of guidelines for brands trying to measure social media. The #IPASocialWorks initiative's chairman, Stephen Maher, says the organisation found marketers were overwhelmed by data, and all too often kept information siloed.

Verizon has approached AOL about a potential acquisition or joint venture with the Internet company to expand its mobile-video offerings, people with knowledge of the matter said. Verizon hasn't made a formal proposal to AOL, and no agreement is imminent, said the people, who asked not to be named because the discussions are private. Verizon is primarily interested in AOL's programmatic advertising technology -- the automated buying and selling of ads online -- which could be paired with a future online-video product.

Supermarkets suffered a 0.2% year-on-year sales fall in the Christmas trading period, according to IRI research. The decline was minimised thanks to a flurry of consumer spending in the last fortnight, when shoppers snapped up deals on alcohol, chocolate, crackers and decorations. The period got off to a slow start in the first fortnight -- despite Black Friday falling on the 28 November -- when spend fell 2.5% compared to 2013. Business picked up marginally in the second fortnight, dropping just 1.2%.

Aldi has encouraged shoppers to "swap your old January to an Aldi January" with the latest installment of its Swap and Save campaign. The campaign is hosted on a dedicated Web site where users can sign in with their email address to find out how much they save with each shop, track these savings and share them on online using the hashtag #aldichallenge. Since it launched four days ago over 300 people have compared Aldi shopping bills against Sainsbury's, Tesco, Morrisons and Asda.

Advertising group WPP is reportedly preparing to make a GBP2bn swoop for the Tesco-owned data operations business Dunnhumby -- just one month after splashing out GBP800m on an IBM contract to upgrade its global technology platform, enabling the launch of new digital services. In recent years WPP has grown its revenue from data marketing operations to GBP10bn, representing just north of a quarter of the group's total annual income, but faces the prospect of a bidding war for its latest prize catch.