Coca-Cola is to launch a global campaign to mark the 100th anniversary of its Contour bottle this week -- activity the soft drink giant says is indicative of the worldwide campaigns it is set to lean toward as it looks to shave $600m from its marketing outlay. Advertisements to mark the birthday of the bottle described by Coca-Cola as "timeless" and an "enduring symbol of refreshment and happiness" were unveiled at an investors' conference in New York on Friday of last week.

Facebook has launched its first TV ad campaign in the UK celebrating the "friendships" forged on the platform. The ad campaign features three TV spots highlighting different friendship groups. There are "Girl Friends" -- people meeting for the first time on "Friend Requests" and groups having fun on "Our Friends." The campaign is coupled with outdoor advertising, which shows images of friendship groups with the title "friends" over the emotive pictures. Previously, Facebook had only launched TV ads in the U.S. in October 2012 and 2014.

Streaming service Music Key and YouTube Kids app aim to counter popularity of rivals such as Google and Facebook. Music Key remains in a trial period and will be YouTube's first serious push into monthly subscriptions, although with a free, ad-supported version of the service too. Music Key remains in a trial period. A new YouTube Kids app launched on Monday is targeting YouTube's huge audience of children. Released initially in the U.S. only, as an Android app, YouTube Kids will only include "family-friendly" videos, channels and playlists with parental controls.

Benecol, the cholesterol-lowering food brand, is in talks with UK agencies as it prepares for a new global growth plan. The company, which is owned by the Finnish food group Raisio, was previously managed by the Johnson & Johnson subsidiary Cilag in the UK. In November 2014, Raisio bought the rights for the UK, Ireland and Belgium for GBP70.7 million. Raisio is investing in a new global growth plan for Benecol, which will include expanding the brand into new markets as well as launching new products.

Starbucks is rolling out its Evenings programme across the UK, where it will offer wine, beer and premium foods including chorizo and prawn skewers. The coffee chain, which has already introduced the concept to 30 stores in the U.S., is introducing Starbucks Evenings to Stansted airport before rolling out to other stores nationwide. The stores will offer shareable hot and cold snacks alongside "premium" wines and beers. The food menu included chorizo and prawn skewers with chilli ketchup, truffle mac & cheese and braised British beef.

Paddy Power's Oscar Pistorius ad was the most-complained about ad of 2014 with 5,525 complaints. According to the Advertising Standards Authority, the Paddy Power ad, which promised betters that they would get their money back if Pistorius "walks," was immediately suspended by the watchdog. The ASA upheld the complaints that the ad caused serious offence by trivialising the issues surrounding a murder trial, the death of a woman and disability. It also found that the ad brought advertising into disrepute.

With YouTube to watch, Instagram pictures to take and Facebook, Snapchat and other social media platforms to explore, a generation of young Americans that used to turn to television for entertainment is finding its fix elsewhere. They are watching on-demand services, such as Netflix and Hulu and the BBC iPlayer but turning off "linear" TV, or tuning in at a set time on a set channel. This migration has been gradual, but is starting to show up in the quarterly results of some of the world's biggest media companies -- and investors are beginning to notice.

Sinister, controlling corporations that track our every movement. That may be a popular image of the huge Internet giants. Yet the reality is completely different -- and far more interesting. What is actually happening is that the tech giants have started blowing money on an epic scale. From challenging the car industry, to virtual reality glasses and watches that double up as computers, or TV series that don't even have a script, the tech barons have embarked on a colossal spending spree from which the returns are likely to be meagre.

"Challenging" is the word Guardian Labs Managing Director Anna Watkins uses to describe its first 12 months. With the bar set high, the publisher believes it can command even bigger fees in 2015 if it can convince advertisers not to replan native ad budgets. The problem with native ads is proving the most effective ways to execute and measure campaigns, admitted Watkins. Publishers and advertisers are battling over whether it should be branding metrics or performance metrics at a time when there is no standardised process in place.

McDonald's is looking to challenge high street coffee retailers such as rival Costa through its largest investment in its coffee offering, McCaf, to date. The company is to launch "McCaf moments" -- a partnership with Channel 4 that it hopes will establish it as a destination for premium beverages. The ten-month collaboration will see 40 pieces of content aired that showcase a series of conversations between "real people" drinking McCaf beverages talking about what's happening on their favourite Channel 4 programs.