Waitrose has kicked off a formal review of its GBP25 million advertising account after being dumped by Bartle Bogle Hegarty in January. The John Lewis Partnership supermarket is working with ISBA on the pitch and has spoken with Adam & Eve/DDB, CHI & Partners, Creature, Lucky Generals and WCRS. Pitches will take place in April. According to sources who are close to the process, the retailer is undecided as to which marketing tasks will remain in-house and which will be handled by an agency.

The government is to launch a consultation on whether to offer tax breaks to the local newspaper industry -- but only for titles in England. "Local newspapers are a vital part of community life -- but they've had a tough time in recent years -- so today we announce a consultation on how we can provide them with tax support too," said the chancellor, George Osborne, delivering the budget yesterday. Osborne said that despite the shift to digital, local newspapers remain a "vital part of a healthy democracy."

The chief executive of advertising giant WPP will receive GBP36m in bonus payments, the company has revealed. Sir Martin Sorrell will be the biggest beneficiary of WPP's incentive bonus scheme, which pays out to 17 of the company's top executives from a pot of GBP78.2m. The scheme, which is based on a comparison against 12 other companies, was discontinued in 2012 after 60pc of WPP's shareholders voted against Sir Martin's bonanza pay rises. However, the Leap programme continues to pay out on the company's past performance.

Disney CEO Bob Iger has become an advocate for the Apple Watch, predicting the device will be a "big hit." Iger opened Disney's meeting in San Francisco last week by showing off his Apple Watch, which he claims to have picked up earlier this week. Apple only launched the smartwatch last week and showed off a number of interfaces, including a Mickey Mouse theme. Iger said: "I picked up something special for this meeting, one of the first Apple Watches with Mickey Mouse on it. I just have a feeling it's going to be a big hit."

Blippar, the world's largest image recognition and augmented reality platform, announces the launch of a visual search app. The free-to-download re-launch version of it's existing app will allow users to take photographs of any object that will return relevant information from across the globe, including social media feeds. The app will be made available for download on IOS and Android in April, initially making all English-language album covers, fiction books, DVD covers and movie posters Blippable.

Over half of UK millennials (57%) will visit online content that appeals, even if it has been obviously paid for or sponsored, with the figure rising to 63% among 18- to-24-year-olds, according to a new study. The study of 1000 UK adults ages 18-33, commissioned by native advertising platform Adyoulike, found that written feature articles are the type of paid-for online content that most people prefer to consume (32%), followed by list-based articles (24%) and videos (17%).

The Independent's sister newspaper, 'i,' will be launching a campaign that uses programmatic technology to present real-time ads that are in line with the news of the day, as they attempt to highlight 'i's ability to help readers 'get to the point' with its short-and-snappy material. The video spot will feature non- 'i' readers struggling to offer a definitive viewpoint when questioned on current affairs, while 'i' readers are able to 'get to the point' with a concise point of view. The campaign broke lsat night during ITV's period drama "Mr Selfridge."

WPP has appointed Scott Spirit, its chief strategy officer, as chief digital officer and Mark Povey, its general counsel, as chief operating officer of WPP Digital, Campaign Asia-Pacific has learned. The changes follow the appointment of Mark Read, the chief executive of WPP Digital, as chief executive of Wunderman in January. Spirit will also continue in his role as chief strategy officer for WPP. As chief digital officer, he will take over Read's responsibility for digital strategy, coordination of digital resources for clients, partner relations and WPP's digital conference, Stream.

The BBC director general has pledged to do for coding and digital technology what the BBC Micro did for the emerging home computing era in the 1980s. The BBC's "Make It Digital" initiative, a partnership with 50 organisations, including Google, Microsoft and Samsung, that will give 'micro bit' coding devices -- around 1m of them -- to every 11-year-old in the country. The BBC will launch a season of programmes and online activity, including a drama based on Grand Theft Auto and tie-ups with Doctor Who, EastEnders, and Radio 1.

Adidas has appointed global creative agency 72andSunny to lead its sports campaigns as it looks to shift its communications strategy towards "relentless and aggressive storytelling." The agency's Los Angeles and Amsterdam teams will be responsible for brand-level global campaigns for adidas' soccer, running, basketball and women's lines. "Our communication strategy moving forward will be relentless and aggressive storytelling, so that we can take our expression of sport to the next level," said Jocelyn Robiot, Adidas' SVP of brand management.