Publicis Worldwide has bought the shopper marketing agency Vivid Brand in a deal understood to be worth up to GBP7 million. The business will become part of the Publicis UK network and move into its new Baker Street offices, which house Publicis London, Poke, Publicis Chemistry and Publicis Blueprint. Vivid Brand will retain its name and existing leadership team of the chief executive and founder, Andy Scott, the managing director, Gideon Karmiloff, and the planning director, Matt Miles.

Royal London, the mutual insurer, has called a review of its GBP10 million media business, which is currently held by VCCP Media. The process is being led by Emma Hill, the head of brand and sponsorship at Royal London, with support from AAR. The brief includes all traditional, digital, consumer and business-to-business activity. VCCP holds Royal London's advertising account. Its sibling agency VCCP Media handled the media business last year, when the brand was relaunched.

Google has employed its Street View technology to help people search for the Loch Ness Monster, the mythical beast that has never been convincingly sighted, yet which people are still convinced exists. The search giant has created a video called 'Explore Loch Ness in Google Maps' and posted it on YouTube. It features a voiceover by Adrian Shine, researcher and designer of the Loch Ness Exhibition,"Hello Loch News. Hello World," says the film endline, while viewers are encouraged to visit Google Maps to help in the hunt.

Google Inc. is set to unveil its new U.S. wireless service as early as Wednesday, pushing the Internet giant further into telecom and injecting fresh uncertainty into a wireless industry already locked in a price war. Both Sprint and T Mobile will carry traffic on the service. However to begin with, the application will only be available on Google Nexus 6 phones.

Brands face a heavy drop in traffic from today, after Google made "significant" changes to its search algorithm to favour mobile-friendly Web sites. The changes mean the company will now boost sites that display well on mobile devices in mobile search results, and downgrade those that do not. The tweaks mark the biggest change to Google's algorithm since Panda and Penguin. The company warned that the latest update would have a "significant impact" on rankings, leading some search experts to refer to the changes as "mobilegeddon".

Facebook will expand its main UK offices by three-quarters after it signed a new agreement with British Land, the owner of the central London development Regent's Place. The deal will add a further 66,000 sq ft to the social network's existing 87,000 sq feet at the site, located north of Euston Road between Baker Street and Euston stations. It follows Facebook's decision to withdraw from its 36,000-sq-ft offices in Covent Garden. That site is now leased by King Digital, the maker of the smartphone game Candy Crush Saga.

Airbnb has launched its first ever campaign that expands across both television and digital with the help of TBWA. The spot, Never a Stranger, shows an actress hugging her real grandmother, with whom she connected in Brazil. It also features a voiceover done by an Airbnb employee. Never a Stranger, which is cut into 15-, 30- and 60-second clips, engages real hosts and listings from across the globe. The commercial will be featured across the U.S., UK and Australia in broadcast, digital, cinema and social.

BMW Group, Google, Daimler, and Rolex have topped the Reputation Institute's list of brands with the best reputations in the past year. The report determines the most reputable companies based on innovation, governance, and citizenship. When the most reputable company, BMW, was asked about its success, it responded that the greatest tool it possesses is in-person customer interaction. Other major brands on the list include Apple, Nestle, Ferrero and Amazon.com

Google has today launched its "programmatic playbook," a guide for advertisers who may be wary of programmatic campaigns. Patrice Harvey, a client development manager for DoubleClick, an ad technology company owned by Google, said: "More acquisition advertisers have really embraced programmatic." Harvey told Campaign the playbook's launch was aimed at brand marketers who needed "hand-holding" when planning and running successful programmatic campaigns.

Since yesterday, brands that offer a poor mobile experience risk falling sharply down the Google search rankings. The update has earned the moniker "mobilegeddon" to reflect the far-reaching consequences it is likely to have for businesses that rely on online customers for their growth. A study by Web site TechCrunch found that 44% of the Fortune 500 companies in the US failed the mobile-friendly test. The BBC also confirmed today that sections of its own sites failed the test.